[Episode Fifty One of ‘The Employee Advocacy and Influence Podcast] 🎧
In this episode of The Employee Advocacy and Influence Podcast, Lewis Gray and Elliot Elsley are joined by Anna Bertoldini, Senior Social Media Brand Manager at NielsenIQ. Anna shares practical insights on how employee advocacy empowers employees to build personal brands that strengthen the company’s overall brand impact.
Together, they dive into the critical topic of measuring ROI in employee advocacy—exploring different metrics and methods tailored to various goals, from boosting brand awareness to enhancing employee engagement. They also discuss the long-term career benefits for employees who participate in advocacy programs and develop a strong personal brand.
If you’re a senior marketer or employer brand manager, this episode offers actionable strategies for launching or optimizing your employee advocacy efforts. Tune in for insights you can implement right away!
Key Takeaway:
The Importance of Authenticity
One key takeaway from this episode is authenticity. Authenticity is key when it comes to employee advocacy and building your personal brand. In this podcast episode, Lewis and Elliot stress the importance of being yourself online to help build trust and engagement, which is crucial for effective advocacy and building a community with your own personal brand.Â
Anna also highlights the impact that being her authentic self online has had on her career. She shares a story explaining that she has built a community online by sharing her thoughts and updates. This resonates with her audience and has helped her network more effectively and foster stronger connections.
Measuring ROI in Employee Advocacy
Another key takeaway from this podcast episode is the topic of measuring ROI in employee advocacy. Anna shares how she measures ROI within her role, considering evaluation methods tailored to specific objectives.
Learning how to measure ROI effectively is key when it comes to employee advocacy. Lewis and Elliot share their years of experience to explain how to track impact effectively, from basic engagement metrics to more complex analyses like website traffic and conversion rates. They highlight that effective employee advocacy programs should be tied to measurable business outcomes.
Familiarity Bias and Network Expansion
In this podcast episode, a key topic discussed regarding employee advocacy is network expansion. Anna shares how becoming more active on social media by consistently posting and engaging with relevant content created a familiarity bias.Â
Lewis and Elliot share that, in their experience, this effect means people are more likely to recognize and respond positively when approached by someone they have seen regularly. Anna highlights her personal experience of how this approach enhances network expansion, leading to career opportunities, invitations to speak at events, and increased visibility within professional circles.
Long-term Benefits of Building Personal Brands
Lewis, Elliot, and Anna discuss the overarching topic of employee advocacy, highlighting its multiple long-term benefits and its impact on your personal brand. Some of the key benefits they discuss include:
- Career progression
- Networking opportunitiesÂ
- Greater visibilityÂ
The episode highlights Anna’s own experience of significant career growth due to her consistent online presence. Understanding the career benefits of proactive personal branding can encourage and empower your employees to join your employee advocacy program. As employees start to become more active on social media, they can build an online presence that positions them as thought leaders in their fields, boosting their internal visibility and credibility and ultimately enriching both their personal and professional lives.
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Learn More About How to Boost Your Personal and Company Brand:
Selina Sher Gill
Selina has a Master's Degree in Marketing and Brand Management, and is DSMN8's Digital Marketing Executive. She's a pro at creating and editing video content, using these skills to create short-form social media videos and edit the Employee Advocacy and Influence podcast.
