As a world-renowned leader in both mobile and technology solutions, Huawei is committed to building a fully connected world.

This extends to employees, specifically the way in which they coordinate and support people in their day-to-day responsibilities.

One area ripe for improvement was assisting employees in becoming more active on social media, especially when it comes to sharing company news.

By leveraging DSMN8 to launch an employee advocacy program, Huawei went from only 1% of employees sharing content, to a thriving community of internal brand ambassadors generating 75 million impressions.

Before adopting DSMN8, engaging employees to support social media activity proving to be a challenge for Huawei.

Without an easy solution in place, employees were reluctant to engage.

This was not only due to uncertainty of what content to share, but also because of the perceived effort required to maintain a consistent and high-quality social presence.

This was evident in the data, as less than 1% of employees were sharing content before DSMN8’s launch.

The challenge was set.

How could Huawei motivate employees to become active on social media, and scale the impact of their messaging online?

Following an in-depth review of many employee advocacy tools, Huawei identified the DSMN8 platform as the best available solution.

They selected the vendor for not only helping to solve their problem, but also due to how easy employees found using the technology.

Huawei’s biggest requirement was to find a solution that reduced the amount of time and effort required to maintain employees social profiles.

The critical components contributing to Huawei’s employee advocacy program success:

1. Automation and Segmentation
2. Gamification and Rewards
3. Authentic and Unique Content

Huawei has successfully transitioned to a company where employees are eager to share company content.

In doing so, these employees have actively grown their own personal brands, made easier than ever before through the DSMN8 platform.

The company identified ‘super users’ within each market. These are employees who regularly share content and are seen as ‘highly influential’ through the engagement they receive.

The engagement that employee content has received surpassed Huawei’s senior leadership teams expectations.

The efficiency of tapping into the power of employees is more effective than other marketing efforts, including PPC, social media advertising, display ads and PR.

Huawei has fully embraced the opportunity to scale employee advocacy across their business, and now forms an integral part of their go-to-market strategy.

20% of Huawei employees in Europe now using DSMN8 (82% of those invited), in addition to select partners and suppliers.

In addition to 75 million content impressions generated through the platform, the average employee generates the following results each month: