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The USA’s Most Socially Active Market Research Professionals – Sept 2020

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At DSMN8, we regularly conduct research to celebrate the companies whose employees are consistently sharing content with their own networks. This month we’re looking at some of the biggest Market Research Organizations across the United States.

Leveraging employees’ networks on social media is a vastly untapped resource for many marketing teams across the globe. When employees share, they have a combined reach that far surpasses the reach of the company’s own social accounts. Failing to utilize this is a huge missed opportunity.

Encouraging employee participation in sharing and creating content can often be a tricky task without a formal program in place. However, some organizations across the United States are doing a good job of this, with the top spot in September amongst Market Research organization’s secured with 30.11% of employees sharing vs an average of just 8.46%. Well done to all those setting the bar high!

Companies that roll out a formal employee advocacy and influence program with DSMN8 typically see 30-40% of their employees sharing company content to social on a monthly basis with little effort, some accounts seeing as high as 70%.

So, where does your company rank, and is there room for improvement? Download the full list below to find out.