At DSMN8, we conduct industry-specific research to celebrate companies whose employees are highly engaged and consistently sharing content with their own networks.
The World's Most Active Hospitality Professionals on Social - January 2022 Report
We last ran our leaderboard for the Hospitality industry back in August of 2021, and due to demand, we’ve decided to revisit it. We want to give a special shout-out to newcomers Auberge Resorts, who secured the Global #1 spot! Things have certainly been shaken up since August…
When employees share, they have the ability to reach a much wider audience, and as a more trusted source of information, they’re more likely to generate engagement, too! 😉
Encouraging employee participation in sharing and creating content can be a tricky task without a formal program in place. However, some organizations in this sector are doing an unbelievably good job of this:
💥 The Global #1 for January had an impressive 17.85% of employees sharing
💥 The industry average across all regions was 4.36%
Well done to all those who are setting the bar!
So, where does your company rank, and is there room for improvement? Download the full list below to find out.
While you’re looking, consider this – DSMN8 customers get 30-40% of employees regularly sharing company content, with some accounts seeing over 70%. We streamline and automate the process, which means greater awareness, more inbound leads, and more sales, with very little effort.
Isn’t it time you added amplified social sharing to your marketing plan?
Unlike previous iterations, this leaderboard (and future leaderboards for this industry) will only feature companies with 500+ employees on LinkedIn. However, if you’d still like to see your updated score, plus those of three competitors, you can do so here (no matter the size of the company).