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The World's Most Active Insurance Professionals on Social Media

May 2024

How active are employees in the insurance sector on social media? Is your organization featured? Find out!

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Key Takeaways

💥 The Global #1 organization, Comparion Insurance Agency, had an impressive 33.57% of employees sharing content.

💥 The industry average of employees sharing content in the insurance sector across all regions is 5.54%.

💥 This is an increase of 44.27% since our previous report in January 2024.

Well done to all those who are setting the bar!

Why Do We Create These Reports?

At DSMN8, we conduct industry-specific social media research to celebrate companies whose employees are highly engaged and consistently sharing content with their own networks.

When employees share content, they have the ability to reach a much wider audience than your company page, and as a more trusted source of information, they're more likely to generate engagement, too! 😉

Encouraging employee participation in sharing and creating content can be a tricky task without an employee advocacy program in place. However, some organizations in this sector are doing an unbelievably good job of this already.

The Global Top 10

1️⃣ Comparion Insurance Agency: 33.57%
2️⃣ Zurich Santander Insurance America: 15.63%
3️⃣ Marsh McLennan Agency: 15.38%
4️⃣ Swiss Life France: 14.40%
5️⃣ USI Insurance Services: 13.12%
6️⃣ MDS Group: 13.11%
7️⃣ Reliance Matrix: 13.02%
8️⃣ Abeille Assurances: 12.71%
9️⃣ Allianz France: 12.21%
🔟 Howden Insurance Brokers: 11.89%

These companies topped the bill because their engaged employees consistently shared content with their LinkedIn networks. This activity helps increase brand awareness and share of voice while showcasing industry expertise! 👏

Get the full report to see the rankings for over 400 insurance companies, a breakdown by region, and previous editions of this report.

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So, where does your company rank, and is there room for improvement?

Download the full report to find out, and gain access to previous editions to monitor your progress.

While you’re looking, consider this:

DSMN8 clients get 30-40% of employees regularly sharing company content, with some accounts seeing over 70%.

We streamline and automate the process, which means greater awareness, more inbound leads, and more sales, with very little effort.

Isn’t it time you added amplified social sharing to your marketing strategy?

This leaderboard only features companies with 1000+ employees on LinkedIn. If you’d like to see your score, plus three of your competitors, request an employee advocacy health check, no matter the size of your organization.


Become Your Organization's Employee Advocacy Expert

Enroll today for The Employee Advocacy Certification and receive a free copy of Bradley Keenan's book, Employee Advocacy: 101 Cheat Codes. Become certified in employee advocacy.

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