At DSMN8, we regularly conduct research to celebrate the companies whose employees are consistently sharing content with their own networks. This month we’re looking at the financial services industry.
Leveraging employees’ networks on social media is a vastly untapped resource for many marketing teams across the globe. When employees share, they have a combined reach that far surpasses the reach of the company’s own social accounts. Failing to utilize this is a huge missed opportunity.
Encouraging employee participation in sharing and creating content can be a tricky task without a formal program in place. However, some companies in this industry are doing an incredible job of exactly this – the top spot for October was secured with a whopping 71.80% of their employees sharing vs an average of just 7.66%. Our highest yet!
Companies that roll out a formal employee advocacy and influence program with DSMN8 typically see 30-40% of their employees sharing company content to social on a monthly basis with little effort, some accounts seeing as high as 70%.
So, where does your company rank, and is there room for improvement? Download the full list below to find out.