The World’s Most Active Accounting Professionals on Social – March 2021 Report

At DSMN8, we regularly conduct research to celebrate companies whose employees are highly engaged and consistently sharing content with their own networks.

We first ran our leaderboard for Accountancy back in October of 2020, and due to demand, we’ve decided to revisit it! Special shout-out to Wiss & Company who climbed 5 places to secure their first Global #1 spot! Meanwhile, Ernst & Young bagged the #1 position for “The Big Four” leaderboard once again. There is some brilliant consistency on display here.

When employees share, they have a combined reach that far surpasses the reach of the company’s own social accounts. Failing to utilize this is a huge missed opportunity.

Encouraging employee participation in sharing and creating content can often be a tricky task without a formal program in place. However, some organizations in this industry are doing a great job of this, with the top spot for March secured with a staggering 59.04% of employees sharing vs a global average of just 12.23%. Well done to those who are setting the bar!

So, where does your company rank, and is there room for improvement? Download the full list below to find out.

While you’re looking, consider this – DSMN8 customers get, on average, a minimum of 30-40% of employees regularly sharing company content, with some accounts seeing over 70%. We streamline and automate the process, which means greater awareness, more inbound leads and more sales, with very little effort. Isn’t it time you added amplified social sharing to your marketing plan?

Download the full report!

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