We conducted research on LinkedIn that analysed the social media activity of employees from some of the biggest law firms in the US.
Leveraging employees’ networks on social media is a vastly untapped resource for marketing teams across the globe. As employees have a cumulative reach that is, on average, ten times that of their employer’s company page, failing to utilise this is a huge missed opportunity.
However, some firms across the US are doing an exceptional job of this, and the June – July report for US law firms found that the average number of employees who share to LinkedIn is around 8.6%.
Companies that roll out formal employee advocacy programs with DSMN8 typically see 30-40% of their employees sharing their company content to social on a monthly basis, with some accounts seeing as high as 70%.
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