An ROI of 8x plus increased brand awareness, website traffic and conversions.

All while driving a positive change in company culture?

It was all possible by leveraging Unit4’s greatest asset… their employees!

Most of Unit4’s employees already had a social media account on LinkedIn and/or Twitter. We knew they were connected to the people most critical to the organization: customers, prospects, partners and potential employees.

The key was to get those inactive employees actively sharing content to leverage their professional social media networks.

With DSMN8, Unit4 encouraged employees to start social sharing and build their personal brands, while also promoting the organization.

A win-win for both parties!

To solve this while maximizing scale and impact would require a whole new approach and technology solution.

After a thorough review of employee advocacy solutions, Unit4 selected DSMN8 for its advanced features and passionate team.

The evaluation focused on four essential requirements: relevancy, ease, motivation and analytics.

DSMN8 enables you to target content to each employee based on their interests, department, location or language.

This ensures a highly relevant, custom content feed for each individual employee and their specific tastes. There will always be something new and exciting for users to share with their networks.

Time is often a barrier to employees building personal brands and being active on channels like LinkedIn. So, we made it as easy as possible to find and share content. This is where DSMN8’s powerful automation features come in! 👇

Onboarding and rollout was critical to the initiative’s adoption and success.

Unit4 initially leveraged 100 employees from the extended leadership team, getting them to lead by example as advocates and promoters within their business units.

After this initial one week period, the program was opened to all 2,600 employees.

A tutorial video was created for employees logging into the platform, and a Q&A session organized to answer employee feedback and questions.

After two months, employees were reminded again about DSMN8 and the program via a company-wide presentation at their Sales Kick-Off, titled “say goodbye to ineffective social selling”.

In just four months, 1,252 employees (48% of the organization) joined the program and started using DSMN8 regularly.

They shared a whopping 17,124 pieces of company-related content: a 171% increase prior to the initiative! On average, that’s 37 pieces per employee.

Over this time, employee activity generated the equivalent of $109,378 in comparative media spend. That is how much Unit4 would have had to pay to get the same results through paid advertising.

This resulted in 30,041 clicks on employee shares, 4,321 website visits and 41 website conversions, at just $0.44 per click.

That’s 92.7% less per click than what Unit4 typically pay to advertise on LinkedIn!

The employee advocacy program worked.

Educating employees about social selling and the importance of building a personal brand increased their confidence on social, inspiring previously inactive employees to become ‘social media influencers’.

Unit4 employees fully embraced the program and choice of technology partner, with 64% choosing to have content shared to their networks automatically through DSMN8.

Collectively, we successfully engaged the target audience of Unit4’s global leadership, extended leadership, sales, marketing and recruitment teams.

Senior stakeholders at Unit4 were so impressed with the program’s impact that they also invited over 200 external partners to join. The goal here was to further improve the communication and knowledge of Unit4 amongst vendors & consultants.

The program is now part of the organization’s DNA and included in the onboarding process for all new starters at Unit4.

Key Fact: Engaging new joiners as part of the broader company onboarding program increased active users by over 55%.

By using DSMN8, Unit4 benefited from employees seeing the latest company-related content available to share, improved internal communications and a solution to disseminate information in a way that employees find easy to use.

This initiative and DSMN8’s innovative technology enabled Unit4 to reach and communicate with audiences more effectively and measure impact like never before, all through the people who know the business best: their employees.