70+ Social Media Marketing Statistics You Need To Know

Understanding the latest social media marketing statistics and trends helps brands refine their strategies and achieve better results from marketing efforts.

This blog post reveals over 70 interesting social media marketing statistics, covering everything from B2B strategies to the dominance of platforms like Instagram, TikTok, and LinkedIn.

Whether you’re looking to optimize ad spend, tap into influencer power, or better understand platform-specific audiences, these data-driven insights will equip you with the knowledge to succeed.

Let’s get started! 👇

• The global number of social media users in 2024 is 5.22 billion (source).
• The average person uses 6.7 different social networks each month (source).
• The world’s largest social media market is China (source).
• The most popular social media platform is Facebook with 3 billion, 65 million monthly active users (source).
• In 2024, the average amount of time spent on social media is 143 minutes per day (source).
• The total number of social media users is expected to reach over 6.05 billion individuals by 2028. This would be over half of the world’s population (source).

• 83% of marketers selected increased exposure as a benefit of social media marketing (source).
• 65% of marketers cited lead generation as a benefit of social media marketing (source).
• 44% of users prefer to learn about new products/services through short form video content (source).
• 91% of businesses use video as a marketing tool (source).
• Social commerce is projected to grow by 31% annually (source).

• Between 2019 and 2024, global social media advertising spend increased by 140% (source).
• The global social media ad spend in 2024 is 234.14bn USD (source).
• Social media advertising spend is forecast to increase 50% by 2029, exceeding 345 billion dollars (source).
• The leading social media ad market is the United States (source).
• The global social media advertising click-through rate worldwide is 0.98% (source).
• Social media ads account for 28.8% of all digital advertising spend (source).
• Around 8.7% of business’s total revenue goes towards ads budget (source).
• 69% of marketers have spent money on video ads (source).
• Ads featuring UGC receive 73% more positive comments on social media than traditional ads (source).

• The top content marketing area for B2B investment is video (source).
• The top goal achieved by B2B professionals with content marketing is creating brand awareness (source).
• 46% of B2B marketers who know their content marketing budget expect it to increase in 2025 compared to 2024 (source).
• 59% of B2B marketers use digital display advertising to promote their content. (source).
• 44% of B2B companies boost their social posts (source).
• 21% of B2B organizations implement video marketing strategies (source).

Let’s explore more social media marketing statistics, focusing this time on individual platforms.

• 86% of marketers use Facebook for marketing purposes (source).
• Facebook has over 3 billion monthly active users (source).
• 56.3% of Facebook users are male and 43.7% are female (source).
• The average American spends around 31 minutes per day on Facebook (source).

More facts & statistics about Facebook.

• 79% of marketers use Instagram for marketing purposes.
• Instagram (along with Facebook) is the social media platform with the highest ROI (source).
• 61.1% of Instagram users are aged between 18 and 34 years old (source).
• Instagram users share nearly 700,000 Reels via direct messages every minute (source).
• 50% of Instagram users have gone to a website to purchase a product or service after seeing it on Instagram Stories (source).

• 65% of marketers use LinkedIn for marketing purposes.
• LinkedIn is the most popular social media platform for B2B marketing (source).
• The top content type appealing to tech audiences on LinkedIn is research data (source).
• 60% of marketers say LinkedIn is effective for B2B content marketing (source).
• 70% of marketers are confident that LinkedIn provides a positive ROI (source).

More facts & statistics about LinkedIn.

• 76.2% of Pinterest users are women (source).
• In the US, Pinterest is the 3rd most visited social media site (source).
• 89% of Pinterest users are inspired to make purchases (source).
• 3 in 5 luxury shoppers use Pinterest to research luxury brands and products (source).
• Pinterest Predicts, their annual trend predictions, have an 80% success rate due to the accuracy of their data (source).

• In just one hour after launch, Threads by Meta reached 1 million users (source).
• Threads has 275 million monthly active users (source).
• Threads is the fastest-growing social network in history, gaining 70 million users in 48 hours (source).
• In the United States, Threads has more daily active users than X / Twitter, at 28 million vs 22 million (source).

• TikTok is the most frequently used app worldwide (source).
• 36.7% of TikTok’s users are 18-24 years old (source).
• 45.2% of TikTok users are female (source).
• The annual TikTok consumer spending is $3.84bn (source).
• In 2024, TikTok was valued at $84.2bn (source).
• TikTok reached 1 billion users in 2021 (source).

• 63% of X users are men (source).
• 33% of X users plan to spend less time on the platform in 2024 (source).
• 31% of marketers are using X (source).
• The average X user posts 3.55x per week (source).
• 49% of U.S. adults still refer to X as Twitter (source).
• 360,000 tweets are posted every minute (source).

More facts & statistics about X / Twitter.

• YouTube is the 2nd most popular social media network, with over 2.5 billion monthly active users (source).
• Nearly 90% of YouTube visits come from mobile devices (source).
• 9/10 of Americans aged 18-49 use YouTube (source).
• In 2024, YouTube reached over 100 million paying monthly subscribers (source).
• The largest age group on YouTube is 25-34 (source).
• YouTube’s ad revenue surpassed $31 billion in 2023, 10.25% of Google’s revenue (source).

• Over 50% of marketers believe TikTok offers the highest ROI to influencer marketers for short-form video content (source).
• TikTok is the most popular channel for influencer marketing, with 69% of marketers using it (source).
• 60% of marketers planned to spend more on influencer campaigns in 2024 (source).
• Consumers find user-generated content 9.8x more impactful than influencer content. (source).

1. Facebook Still Dominates: With over 5.22 billion global social media users in 2024, platforms like Facebook and Instagram continue to grow. Facebook remains the largest social media platform, while China leads as the world’s biggest market for social media.

2. Impact of Video Content: Video marketing is a major trend, with 91% of businesses using video to market products or services. Short-form video content is particularly popular, with 44% of users preferring it when learning about new products.

3. Social Media Advertising Growth: Social media advertising is a growing force, with global spending projected to exceed $345 billion by 2029. Social ads now account for nearly 29% of all digital ad spending, with a notable increase in video ads.

4. B2B Marketing Trends: Video remains the top content marketing investment area for B2B companies, and 65% of them focus on LinkedIn marketing. B2B marketers are also focusing on brand awareness and content promotion through digital display ads and boosted posts.

More marketing and sales data & stats! 👇

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• Executive Social Media Statistics
• Employer Branding Statistics
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