The Employee Advocacy Blog

Expert guidance for building and scaling your employee advocacy program.

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What’s Working on LinkedIn in 2026? Report Key Findings
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What’s Working on LinkedIn in 2026? Report Key Findings

What’s Working on LinkedIn in 2026? Report Key Findings

The Social Media Manager’s Guide to the LinkedIn Algorithm in 2026
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The Social Media Manager’s Guide to the LinkedIn Algorithm in 2026

The Social Media Manager’s Guide to the LinkedIn Algorithm in 2026

Quiz: How Mature Is Your Employee Advocacy Program?
employee advocacy manager thinking about program performance
Quiz: How Mature Is Your Employee Advocacy Program?

Quiz: How Mature Is Your Employee Advocacy Program?

Employee Advocacy Benchmarks for 2026: Report Findings
excited employee holding megaphone
Employee Advocacy Benchmarks for 2026: Report Findings

Employee Advocacy Benchmarks for 2026: Report Findings

The Definitive Handbook to Employee Advocacy (Strategy, Launch, Software, ROI)
happy employee celebrating holding phone
The Definitive Handbook to Employee Advocacy (Strategy, Launch, Software, ROI)

The Definitive Handbook to Employee Advocacy (Strategy, Launch, Software, ROI)

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B2B LinkedIn Growth Needs More Than Just the Company PageLinkedInEmployee Advocacy

B2B LinkedIn Growth Needs More Than Just the Company Page

Boosting your LinkedIn company page feels like the safe way to grow. Here's the checklist of reach, trust and pipeline you leave behind by stopping there.
Emily NealEmily NealAugust 25, 20269 min
shocked employee
LinkedIn’s ‘Seems Like AI Slop’ Button: How to Keep Your Employee Advocacy Program SafeEmployee AdvocacyAILinkedIn

LinkedIn’s ‘Seems Like AI Slop’ Button: How to Keep Your Employee Advocacy Program Safe

LinkedIn's new AI slop button flags generic captions and cuts their reach. Here's how to audit your employee advocacy program and best practices to follow.
Emily NealEmily NealAugust 13, 20268 min
Camilla Erika Campbell Episode Thumbnail
How Employee Advocacy Outperformed Corporate LinkedIn by 13x [Podcast]PodcastEmployee Advocacy

How Employee Advocacy Outperformed Corporate LinkedIn by 13x [Podcast]

HubSpot's Gabrielle Herrera joins us to discuss Answer Engine Optimization (AEO), piloting with Customer Success, and building human trust in the AI search era.
Lewis GrayLewis GrayAugust 12, 20264 min
employee celebrating
Why LinkedIn Is Rewarding Personalized Employee Posts in 2026Original ResearchEmployee AdvocacyLinkedIn

Why LinkedIn Is Rewarding Personalized Employee Posts in 2026

New 2026 data from 500K+ LinkedIn posts reveals whether personalizing captions boosts engagement, and which content types benefit most in the algorithm.
Emily NealEmily NealAugust 11, 20266 min
woman holding up hand having idea
Executive Thought Leadership Support: How to Scale It Across Your Leadership TeamExecutive Influence

Executive Thought Leadership Support: How to Scale It Across Your Leadership Team

How marketing and comms teams support executive thought leadership at scale, with delegate access, personalized AI voice, and clear governance.
Emily NealEmily NealJuly 30, 202614 min
PMI Podcast Thumbnail
How Philip Morris International Scaled Employee Advocacy with DSMN8 [Podcast]PodcastEmployee Advocacy

How Philip Morris International Scaled Employee Advocacy with DSMN8 [Podcast]

HubSpot's Gabrielle Herrera joins us to discuss Answer Engine Optimization (AEO), piloting with Customer Success, and building human trust in the AI search era.
Lewis GrayLewis GrayJuly 28, 20263 min
Thumbnail for an episode of The Employee Advocacy & Influence Podcast featuring Lewis Gray and guest Lori Grey. Image also includes bold text: "Make Leaders Visible"
Why is Executive Visibility Vital for B2B Trust? | Lori Grey [Podcast]PodcastEmployee Advocacy

Why is Executive Visibility Vital for B2B Trust? | Lori Grey [Podcast]

HubSpot's Gabrielle Herrera joins us to discuss Answer Engine Optimization (AEO), piloting with Customer Success, and building human trust in the AI search era.
Lewis GrayLewis GrayJuly 16, 20264 min
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How to Create LinkedIn Posts That Get Cited in AI SearchAILinkedIn

How to Create LinkedIn Posts That Get Cited in AI Search

LinkedIn post best practices for AI search. What the data says about getting employee advocacy content cited in ChatGPT, Perplexity, and Google AI Mode.
Emily NealEmily NealJuly 10, 202615 min
happy employee with an idea
Employee Advocacy Recruitment Metrics: What to Track and How to Measure EachEmployee AdvocacyEmployer Branding

Employee Advocacy Recruitment Metrics: What to Track and How to Measure Each

The recruitment metrics employee advocacy improves, grouped into visibility, engagement, and hiring outcomes, plus how to measure each with your platform analytics and UTMs.
Emily NealEmily NealJune 25, 202612 min
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9 Integration Features to Look for in Employee Advocacy SoftwareEmployee AdvocacyAIDSMN8 Platform

9 Integration Features to Look for in Employee Advocacy Software

Choosing an employee advocacy platform? Don't overlook integrations. Here are 9 integration features to evaluate, from SSO and internal comms to AI content.
Emily NealEmily NealJune 18, 20267 min

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Your company’s score straight to your inbox each month, plus benchmarks, expert insights, and practical tips to help you scale employee advocacy 👇