New Data: Sales Teams Lead Employee Advocacy. A Guide for Sales Leaders.

Data from 200 advocacy programs shows sales teams are the most active employee advocates. Here's what that means for sales leaders in 2026.

Emily Neal13/04/2026

Employee Advocacy Marketing Original Research

Employee Advocacy vs. Paid Social: Which Delivers More?

Is paid social eating your budget? See how employee advocacy delivers lower CPCs, higher trust, and better ROI — with benchmark data from 200 programs.

Emily Neal20/03/2026

AI

Employee Advocacy is Now an SEO and GEO Strategy

LinkedIn is now the #1 most-cited domain for professional queries in AI search. Here's how employee advocacy turns that into SEO and GEO visibility for…

Emily Neal11/03/2026

employee advocacy manager thinking about program performance

Employee Advocacy Employee Influencers Executive Influence Trending

Quiz: How Mature Is Your Employee Advocacy Program?

Take our free employee advocacy maturity quiz and find out in 3 minutes if your program is built for real business impact across 5 key…

Emily Neal27/02/2026

Employer Branding

How Fear Is Quietly Killing Your Employer Brand

The employer branding mistakes costing you talent according to expert Carrie Corcoran. Learn what works instead and how AI is transforming candidate journeys.

Emily Neal23/02/2026

Employee Advocacy

How To Structure an Employee Advocacy Program: Roles and Governance

Master employee advocacy governance. Learn who should own the program, how to define roles, and get a free template to structure your team for success.

Emily Neal17/02/2026

Employee Advocacy

Why Employee Advocacy Pilot Programs Don’t Work (And What Does)

Thinking of running an employee advocacy pilot? Learn why pilots often fail and how successful organisations launch advocacy programs that scale.

Emily Neal10/02/2026

Employee Advocacy Employee Influencers LinkedIn Original Research

Why 94% of Employee Advocates Credit LinkedIn for Career Growth (+ Examples)

DSMN8's benchmark report found 94% say posting on LinkedIn helps their careers. Here's proof: real professionals share how consistent posting opened unexpected doors.

Emily Neal05/02/2026

Employee Advocacy AI Personal Branding

Navigating Employee Personal Branding: How to Align Personal Voice with Company Messaging

How to manage employee personal branding without losing control. How to align personal voice with company messaging using guidelines, AI, and employee advocacy.

Emily Neal28/01/2026

Employee Advocacy Original Research Trending

Employee Advocacy Benchmarks for 2026: Report Findings

Employee advocacy benchmarks for 2026: trends, data, and insights on how leading companies engage employees on social media. Key takeaways from the 2026 report.

Emily Neal15/01/2026

Emily Neal