Krauthammer is a leader in the field of behaviour training consulting. Their focused targeting approach for sales meant building support for their sales teams was always top of the agenda.

Keen to remain at the forefront of the industry meant identifying new and innovative ways to support their sales consultants, while aligning with their “bring out the best in people” approach.

Having carried out extensive research into the possibilities, the Krauthammer team identified social selling and employee advocacy as a way achieve this.

Launching an employee advocacy program with DSMN8 modernized their sales team’s approach by empowering employees to build personal brands, all while driving key business results.

In 12 months, the team saw a 103% increase in sales leads and an 86% increase in website traffic, at a comparative cost per click of just £0.57.

Creating sufficient content was proving a problem for Krauthammer to keep on top of.

There was demand from the organization. But finding the right content and insights for employees share consistently was becoming a challenge.

In essence, the Krauthammer content production and syndication machine had hit a wall.

On top of this, there was a growing negative sentiment from sales consultants: they were time-poor, reluctant to embrace new technology, and doubted the effect such activity could have.

The challenge was set.

How could Krauthammer’s marketing team motivate their sales teams to share content and change their mindset to drive significant results?

Krauthammer identified DSMN8 as the best employee advocacy solution for their organization.

In particular, the automation and segmentation features offered by the DSMN8 platform were perfect for the Krauthammer team.

These features easily allowed Krauthammer to segment their content and users, ensuring that every employee receives relevant pieces to share.

DSMN8’s Auto-Scheduling feature made it easy for consultants to embrace social selling without it impacting their existing schedules. Employees can choose the sharing frequency, and types of content they would like to share. The platform then shares posts to their LinkedIn profiles at optimal times.

Key Fact: Automation was adopted by more than 86% of users.

From a business culture perspective, Krauthammer let go of any legacy fears in regards to employees sharing content publicly. Internal stakeholders realized that the opportunities far outweighed any risks.

They managed this by introducing clear social media guidelines and internal program owners to answer any queries from sales consultants.

The key was to provide support and training to employees every step of the way.

DSMN8 was launched at the Krauthammer University, a twice yearly event that brings together all teams to learn, explore, work on innovations and ensure consistency.

Launching the program at this event helped to synchronize onboarding and raise awareness across the business. Employees were introduced to DSMN8, educated about the benefits, then completed their profiles together.

Key Fact: 82% of employees registered at the launch event.

Krauthammer kept their employee advocacy program simple to start with, which led to company-wide adoption. Teams could see the benefits, with limited effort required on their part.

Once consultants were consistently sharing content highlighting their expertise, new business started coming to Krauthammer, through increased website traffic and inbound leads.

Third-party organizations began to comment on how impressed they were at how active and insightful Krauthammer’s sales teams were on social channels.

Krauthammer successfully turned their employees into brand ambassadors and social sellers, increasing team motivation and leveraging personal networks.

In turn, this built trust in the organization and their consultants, making conversions easier than ever before.

85% of Krauthammer’s training and sales consultants are now active DSMN8 users.

The program has generated the following results over a 12 month period: