Manufacturing marketers know that they need to increase their online presence.
These days, they’re not only competing with other local businesses, but the entire world. 🌎
So, how can they stand out?
With social media.
84% of industrial manufacturers increased their digital marketing spend in 2022.
BUT…
48% of industrial companies don’t have a specific digital marketing strategy for lead generation. 😫
And this isn’t the only problem.
According to McKinsey, over half of all manufacturing employees work in service roles.
But many frontline manufacturing employees feel disconnected from their employer.
Why is employee engagement low among manufacturing workers? 🤔
Well, they’re often not included in internal comms, intranets, or even company emails.
They don’t know the latest news, and don’t feel part of the company culture.
This contributes to high turnover, among the people most valuable to the success of all manufacturing companies.
Meanwhile, manufacturing employers are aware that many of their skilled workers are approaching retirement age.
How can they fill the recruitment gap to meet demands?