Credibility is essential. Why would people let you manage their property, their mortgage, rent or buy from your business… if they don’t trust you?
The world is increasingly online, and the real estate industry is no exception.
But with so many regulations to follow, and their reputation on the line, many real estate businesses stick to their company accounts. They tell employees not to post anything online.
What’s the problem?
Put simply, people trust people.
Your future clients and future recruits are on social media.
They’re much more likely to trust one of your real estate professionals than your brand account.
In fact, 76% of individuals trust content shared by individuals over the same content by companies.
And 75% of realtors’ business comes from word-of-mouth marketing.
It’s time to give your real estate professionals the opportunity to do what they do best:
Build relationships, network, and share their expertise!