As Healthcare and Pharmaceuticals are heavily-regulated industries, starting an employee advocacy program can be challenging.
What if an employee shares confidential information on social media? It could become a PR nightmare.
Healthcare companies need to make sure that content shared by employees is legally compliant, on-brand, and factually correct. ✅
In the era of COVID-19 medical misinformation, it’s more important than ever for healthcare professionals to provide accurate information online.
According to the Journal of Medical Internet Research, one of the main barriers for medical professionals on social media is a lack of training.
Your experts want to create content, but they have a fear of saying the wrong thing online. They don’t understand your social media policy, or if you even have one.
There’s an increased demand for healthcare content from experts on social media. With the rise of Doctors on TikTok and Instagram becoming influencers, it’s clear that people want to see accurate medical content.