The Employee Advocacy Blog

Expert guidance for building and scaling your employee advocacy program.

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What’s Working on LinkedIn in 2026? Report Key Findings
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What’s Working on LinkedIn in 2026? Report Key Findings

What’s Working on LinkedIn in 2026? Report Key Findings

The Social Media Manager’s Guide to the LinkedIn Algorithm in 2026
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The Social Media Manager’s Guide to the LinkedIn Algorithm in 2026

The Social Media Manager’s Guide to the LinkedIn Algorithm in 2026

Quiz: How Mature Is Your Employee Advocacy Program?
employee advocacy manager thinking about program performance
Quiz: How Mature Is Your Employee Advocacy Program?

Quiz: How Mature Is Your Employee Advocacy Program?

Employee Advocacy Benchmarks for 2026: Report Findings
excited employee holding megaphone
Employee Advocacy Benchmarks for 2026: Report Findings

Employee Advocacy Benchmarks for 2026: Report Findings

The Definitive Handbook to Employee Advocacy (Strategy, Launch, Software, ROI)
happy employee celebrating holding phone
The Definitive Handbook to Employee Advocacy (Strategy, Launch, Software, ROI)

The Definitive Handbook to Employee Advocacy (Strategy, Launch, Software, ROI)

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executive leader thinking
The Executive Voice 2026: Report Key FindingsOriginal ResearchEmployee Advocacy

The Executive Voice 2026: Report Key Findings

New data from 62 executive influencer programs shows how delegates and executives split LinkedIn content, what posting pace works, and which formats win.
Emily NealOctober 7, 202612 min
Brittney Gilbert Thumbnail
Why Employee Advocacy Programs Need a Dedicated Manager [Podcast]PodcastEmployee AdvocacyEmployer Branding

Why Employee Advocacy Programs Need a Dedicated Manager [Podcast]

Learn how a dedicated employee advocacy manager transforms a program. Brittney Gilbert reveals how Global Payments grew from zero to 400 users in 5 months.
Lewis GraySeptember 22, 20264 min
happy employee waving
Employee Advocacy Program Comms: Templates to Introduce Your Team and ExecsEmployee Advocacy

Employee Advocacy Program Comms: Templates to Introduce Your Team and Execs

Launch emails, invite messages, and a communication plan for your employee advocacy program. Ready-to-use comms templates for teams and execs.
Emily NealSeptember 14, 202615 min
Erica Perazza Podcast Episode Thumbnail
How Do You Change Brand Perception on Social? | Biffa’s Erica PerazzaPodcastEmployee AdvocacyEmployer Branding

How Do You Change Brand Perception on Social? | Biffa’s Erica Perazza

Learn how Biffa uses an employee advocacy brand perception strategy to shift public opinion. Discover Erica Perazza's framework for training and reach.
Lewis GraySeptember 9, 20264 min
employee advocacy pulse check: what 100+ CMOs told us
Employee Advocacy Pulse Check: What 100+ CMOs Told UsEmployee AdvocacyOriginal Research

Employee Advocacy Pulse Check: What 100+ CMOs Told Us

New poll data from 100+ CMOs reveals 72.7% have no employee advocacy program, and 71% aren't measuring the ones that exist. Here's what to do next.
Jody LeonSeptember 3, 20266 min
man thinking
Where to Spend Your 2027 Marketing Budget (And Where Not To)Marketing

Where to Spend Your 2027 Marketing Budget (And Where Not To)

Planning your 2027 marketing budget? Here's what's changing this year, a channel-by-channel benefits breakdown, and where employee advocacy fits.
Emily NealSeptember 2, 202612 min
Ashleigh Perissi Thumbnail
How to Build Employee Advocacy in Cybersecurity with Ashleigh Perissi [Podcast]PodcastEmployee AdvocacyEmployer Branding

How to Build Employee Advocacy in Cybersecurity with Ashleigh Perissi [Podcast]

Building employee advocacy in cybersecurity, a high-stakes, regulated industry. Ashleigh Perissi on brand safety, AI guardrails, and global rollout.
Lewis GrayAugust 26, 20264 min
woman thinking holding laptop
B2B LinkedIn Growth Needs More Than Just the Company PageLinkedInEmployee Advocacy

B2B LinkedIn Growth Needs More Than Just the Company Page

Boosting your LinkedIn company page feels like the safe way to grow. Here's the checklist of reach, trust and pipeline you leave behind by stopping there.
Emily NealAugust 25, 20269 min
shocked employee
LinkedIn’s ‘Seems Like AI Slop’ Button: How to Keep Your Employee Advocacy Program SafeEmployee AdvocacyAILinkedIn

LinkedIn’s ‘Seems Like AI Slop’ Button: How to Keep Your Employee Advocacy Program Safe

LinkedIn's new AI slop button flags generic captions and cuts their reach. Here's how to audit your employee advocacy program and best practices to follow.
Emily NealAugust 13, 20268 min
Camilla Erika Campbell Episode Thumbnail
How Employee Advocacy Outperformed Corporate LinkedIn by 13x [Podcast]PodcastEmployee Advocacy

How Employee Advocacy Outperformed Corporate LinkedIn by 13x [Podcast]

Learn how to turn your B2B employee advocacy strategy into a primary growth channel. See real ROI data, UTM tracking tactics, and employee enablement tips.
Lewis GrayAugust 12, 20264 min

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