“Just what the hell even is a DSMN8?” 🤦♂️
Maybe you heard about us through a friend.
You might have stumbled upon one of our blog posts.
Perhaps you’re researching employee influence 📚
Or maybe we tagged you in a post.
(Yeah, we do that)
We like to give props to employee advocates on social!
Or, maybe.
Your company already uses DSMN8.
And you’ve now been asked to use it too.
But you’re not quite sure what it is.
Nor who we are.
Or what we do 🤷♂️
Well, above all else.
We are just a group of people.
A group of people who are obsessed with bringing you the best employee influence software 👩💻
The best employee advocacy research.
The best strategy advice
The best resources.
You get it.
We’re invested in this!
But, in short.
DSMN8 is, first and foremost 👇
“An all-in-one what now?” 🧐
An all-in-one 👏 employee 👏 advocacy 👏 platform 👏
We provide an app.
To companies.
Who want their employees to share their content.
And also create content for the company to share.
Why?
Firstly.
Employees…
(that’s you)
…have the ability to significantly increase the size of your company’s audience on social 📈
It’s super simple!
Let’s say your company has 10,000 followers on LinkedIn.
A whole bunch on Twitter.
Then some on Facebook, Instagram, TikTok etc
Let’s call it errr… 20,000 in total 📊
Not bad!
However.
The average employee has around 1,180 connections across all social channels.
So if you have, say, 400 employees.
Then you have a potential audience of over 400,000 awesome people.
20x your company’s follower count 🤯
That is, of course, if ALL of your employees shared.
Try this calculator if you want to know what number you could expect to see.
(usually, around 30-40% of employees share when using the DSMN8 platform).
But the buck doesn’t stop there!
As people are a more trusted source of information.
They’re more likely to generate engagement 💫
People hate ads.
But they love the people in their networks.
(most of them anyway) 😉
Post from someone you know > Brand or sponsored post.
Get this:
On average, just 3% of employees share content about their company.
And yet…
They’re responsible for a whopping 30% of all company engagement.
If that number goes to 30% of employees sharing.
Or 40%.
Or, as we’ve seen in some cases.
70% of employees sharing…
You’re not going to be disappointed by the results 🤞
To say the least!
“Okay, okay, I get it.”
So, “how”, right?
Even easier.
We call it a platform.
But, so that we can easily wrap our heads around this.
Let’s call it an app!
App = familiar! 🤩
Platform = unfamiliar and hard work 🥱
So, using content sources.
(eg your blog, your pressroom, your linkedin, anywhere you post content)
Our app centralizes all of your company content.
Pulls it all into one nice feed.
Then, an admin user curates each piece of content that they want employees to share.
In short 👇
They make the content suitable for all employees to share with their networks.
“Suitable?”
Yeah!
Like, they add a preview title.
(you know, the title that pops up when you share an article to LinkedIn)
They add a preview description.
(the bit beneath the title on Twitter)
They add multiple images.
(so that all shares look somewhat different).
And they write multiple captions for you to use when sharing.
They usually work in marketing or communications.
So they’re pretty good at this bit! 🤓
Plus, it saves you a bunch of time when you want to share something.
People would share much more to LinkedIn if they only knew what to say 🙄
Okay what else, what else… 🤔
Ah, yes! 💡
Sounds like more marketing mumbo-jumbo, I know.
But it’s super simple, and wildly effective.
EGC is like user-generated content.
Only it’s easier to source because it’s sourced internally.
(from employees, instead of customers) 🙋♀️
It could be a photo, a video, or a written piece of content.
But ultimately, it’s content produced by any employee that can be used by the company.
For marketing, for recruitment, for sales, whatever!
Why am I going on about this?
Because we provide the tools that make sourcing EGC super easy.
EGC = more authentic content.
+ More likely to generate engagement.
Shared by employees = bigger audience.
+ Even more likely to generate engagement.
Double whammy, baby!
OH MY GOD.
I almost forgot.
Gamification! 🎮
Leaderboards.
Rewards.
Monthly prizes 🏆
Why would people do any of this?
Well, HOPEFULLY, they know a thing or two about personal branding.
Or they’re highly engaged and want to share company content.
However
There’s no denying that some people will need that extra incentive.
Leaderboards (weekly, monthly, yearly) show top performers 📊
This could be top number of shares.
Top number of clicks.
Top for overall score (points + shares combined).
Couple that with the friendly competitive nature of winning.
(potentially winning a prize!) 🥇
And voila!
You’ve got an army of brand ambassadors.
Content creators.
Full-blown employee influencers!
Ready to take your marketing, sales, engagement, and employer branding to the next level.
Yoo-hoo, data folk 👋
Down here!
I’ve got a little something extra for you.
We talk a good talk.
But does it really work?
Well, of course.
But you can’t just take my word for it 🦸♂️
You need to see the results.
You need to know that this is better than paid advertising.
You NEED to be able to demonstrate ROI.
How the hell else are you getting this thing signed off 🤦♂️
We’ve got you covered.
Did somebody say market-leading analytics suite?
Our analytics suite allows you to measure the impact of all of this in real-time.
From shares.
To clicks.
To comparative cost-per-click and comparative media spend.
You name it, it’s there.
How can I be so sure?
Well, because we offered the BETA version of this to a number of our clients.
Big and small.
So, when we thought we had it cracked.
Their feedback helped take our innovation to the next level 🙌
Real numbers that real marketers (or numbers people) really care about.
We even offer every user their own personal analytics.
So that they can see the impact that they had.
Sure, incentives are great!
But we thought everyone should be able to see exactly WHY all of this matters.
Right, that’s the basics.
That’s what we do.
And why we do it.
Any questions? 🙋♀️
If you’re not using yet using DSMN8 at your company.
But think that you should be…
You can secure a time for a demo.
Want to talk to one of the team first?
No problem!
Select a time that suits you best.
Lewis Gray
Senior Marketing Manager and Employee Advocacy Program Manager at DSMN8. Lewis specialises in content strategy, growing brand visibility and generating inbound leads. His background in Sales lends itself well to demand generation in the B2B niche.
