[Episode Fifty-Three of ‘The Employee Advocacy and Influence Podcast] 🎧
In this episode, Lewis Gray and Elliot Elsley sit down with Roy Sexton, Director of Marketing at Clark Hill Law, to uncover how the firm successfully set up, launched, scaled, and managed an employee advocacy program in a highly regulated industry.
Roy shares his journey, from overcoming early challenges to implementing strategies that turned employees into brand ambassadors. Whether you’re just starting or looking to scale your employee advocacy program, this episode is packed with actionable insights.
Roy highlights the importance of internal training, awareness-building, and creative ways to keep employees engaged and consistently share content. The conversation also dives into the personal benefits employees have gained, how Roy measures ROI, and how this impacts Clark Hill.
Key Takeaways:
Scaling Employee Advocacy with Authenticity
One key insight from this episode is the importance of authenticity in scaling employee advocacy. Roy emphasizes that organizations thrive when employees share their genuine experiences, thoughts, and insights rather than scripted or overly corporate messages. This authenticity creates trust, not just with the external audience but also internally within the team.
Roy shares how empowering employees to voice their own stories can humanize the brand, making it relatable and credible. He discusses how this approach can inspire other employees to participate and amplify the message, ultimately driving organic growth for employee advocacy.
Navigating Social Media in Regulated Industries
For organizations in regulated industries, social media can feel like a minefield. Roy sheds light on navigating these challenges by balancing compliance with creativity. Lewis and Elliot also highlight that education is key for equipping employees with clear guidelines and frameworks that help them feel confident about what they can share without overstepping boundaries.
This episode highlights the importance of collaboration between marketing, legal, and compliance teams to develop content that resonates while staying within the rules. This collaboration ensures employees can contribute to advocacy programs without fear, even in highly regulated environments.
Measuring the Impact of Advocacy Efforts
A key takeaway all hosts discuss is the importance of measurement in scaling employee advocacy. Roy discusses how organizations can set clear KPIs to evaluate the effectiveness of their initiatives, such as engagement rates, content shares, and even lead generation.
By regularly analyzing these metrics, teams can identify what works and refine their strategies. Roy also highlights the value of engaging employees to share their experiences and suggestions, ensuring that the program evolves to benefit everyone involved.
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Learn More About Employee Advocacy in Regulated Industries and Scaling Employee Advocacy:
Selina Sher Gill
Selina has a Master's Degree in Marketing and Brand Management, and is DSMN8's Digital Marketing Executive. She's a pro at creating and editing video content, using these skills to create short-form social media videos and edit the Employee Advocacy and Influence podcast.
