LinkedIn Discontinues Employee Advocacy Analytics

According to a recent announcement, LinkedIn have decided to sunset their Employee Advocacy Analytics, My Company Tab and Curator Admin Role in November 2024.

Today we’ll cover everything you need to know about what’s changing, and alternative ways to track and encourage employee advocacy on LinkedIn.

If you were using LinkedIn’s employee advocacy analytics, make sure to export your data before November 2024. After this time, you will no longer be able to access it.

This is what LinkedIn’s employee advocacy analytics looked like:

Admins could see highlights from the past 30 days, including:

• Number of ‘recommendations’ (content suggested to employees to share).
• Number of employee posts created from recommendations.
• Engagement metrics including reactions, comments, and reshares.

Underneath this, metric changes over time could be viewed in a graph by choosing dates.

Next, admins could gain an understanding of the employees sharing content on LinkedIn, by job function, seniority and location.

Admin users could gain insight on LinkedIn users employee content was reaching, by job function, seniority, location, industry, and company.

And finally, a table showed the engagement received from content curated for employees. To sort this, data would need to be exported into a platforms like Google Sheets or Microsoft Excel.

LinkedIn are also discontinuing the “My Company” tab and curator admin role.

What does this mean?

Previously, those with curator admin roles were able to provide content recommendations for employees to share.

Now, those who wish to continue this activity will need to do so through alternative means. This could be done ‘manually‘, e.g. using Google Sheets and your company’s internal communications solution, or via an employee advocacy platform like DSMN8.

The “My Company” tab provided a space for employees to discover and engage with trending content by their coworkers, and find the content recommended to them by curator admins.

It’s a shame that LinkedIn have decided to remove this feature, because it encouraged employees to engage with each other’s posts, fostering positive company culture and increasing content engagement 😫

Thankfully, there is an alternative solution that provides all the functionalities and analytics you’ll be losing from LinkedIn, with additional features to take employee advocacy further: DSMN8.

Many organizations start their employee advocacy program using LinkedIn’s native features mentioned above. Then, as their program scales, they transition to an employee advocacy platform.

Now that LinkedIn are sunsetting these features, you have 3 options:

1. Manage your program manually, using internal comms to provide content to employees and remind them to share.
2. Use social media management / marketing tools alongside internal comms.
3. Leverage a dedicated employee advocacy platform.

There are pros and cons to every approach, and this will largely depend on the size and structure of your organization, as well as the features your team require.

We’ve created some guides to help you find the right solution for your needs:

• Employee advocacy platforms vs social media management tools.
• How to find the best employee advocacy platform for your organization.

Give those a read if you’re looking for a more in-depth comparison. For now, let’s jump into the DSMN8 features to replace those LinkedIn are removing.

DSMN8’s analytics suite provides an alternative to LinkedIn’s employee advocacy analytics, and provides many additional metrics for monitoring your program.

With a customizable dashboard and comprehensive reporting, admins can track all relevant metrics to understand:

• Content performance.
• User adoption & engagement.
• ROI (earned media value / comparative cost-per-click).

This takes your data beyond the metrics provided by LinkedIn, giving you deeper insights into the performance of your employee advocacy program as a whole, by team or group, and even at individual user level.

You can easily build UTM links directly within DSMN8 to gain more data on employee clicks, visible within tools like Google Analytics.

With a user-friendly web platform, mobile app and integrations with internal comms solutions, employees can take part wherever they are.

Boost post takes employee advocacy even further, by enabling employees to like or share posts by your executive influencers or company page with just one click.

We get it: employees are busy. They don’t have hours every day to spend on social media. That’s why we built the popular Auto-Scheduling feature.

If an employee opts in to auto-scheduling, DSMN8 will automatically share relevant curated content to their LinkedIn profiles, at a cadence chosen by them. The feature avoids duplicate posts, so your team can simply set it and forget it should they wish to!

These features are just a glimpse inside the power of DSMN8.

Rated the #1 employee advocacy tool by G2 users, book a demo to explore the full platform.

Learn more about tracking employee advocacy program performance 👇

• Earned Media Value and How to Calculate It
• Employee Advocacy Metrics to Track for Measuring Success
• How to Uncover Employee Advocacy Impact Beyond Metrics

For expert guidance, request a copy of Employee Advocacy: 101 Cheat Codes by Bradley Keenan, and sign up for our free course: The Employee Advocacy Certification.

Ready to get started with DSMN8?

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