Last updated: 9th Sept 2025
Who benefits from employee advocacy?
The advantages of employee advocacy for businesses are clear: increased brand visibility, attracting top talent, spending less on social media advertising… and a whole lot more.
The benefits of employee advocacy for employees themselves may not be immediately apparent, but participating colleagues will see real perks.
So, if you’re not quite sure why your employees would want to share company content, or you’re struggling to motivate your team to get involved, you’re in the right place.
I’ll outline the key reasons an employee would want to share content on social media, revealing why it has a positive impact on their career journey and benefits their day-to-day working life.
Employee Advocacy: What’s In It For The Employees?
So you’ve started an employee advocacy program.
Congrats! 👏
But your employees aren’t convinced about joining.
They need to know what’s in it for them.
The last thing they want to do is become a free marketing channel for company content 🫣
I’ll cover the benefits below, but first, you’ll need to ensure they know what employee advocacy is. No one will want to participate if they’re confused about what you’re asking of them.
Share this 2-minute explainer video with them!
Now, let’s break down how advocacy benefits employees:
Reach Your Career Goals with Personal Branding and Thought Leadership
How does personal branding affect your career goals?
Well…
Establishing yourself as an industry expert by sharing your knowledge brings incredible opportunities.
Building a personal brand on LinkedIn enables you to build relationships and network with the right people: experts in your industry.
As your social media reach expands, so do your career opportunities 📈
I’m talking about things like:
- Getting asked to be a guest on podcasts
- Being invited to industry events
- Getting featured in the media
You can become a thought leader or an employee influencer! 🏆
Your personal brand provides an online space to share your story, achievements, and help you reach your career goals.
Content Creation Skills
There’s no denying that digital skills are increasingly in demand.
And not just in marketing departments.
Data from the World Economic Forum shows that job postings for digital roles in the US increased by 24% between 2018 and 2021.
Learning how to create content, build an audience on social media, and use programs like Canva to create graphics is something you can add to your resume.
It demonstrates a willingness to learn and keep up with the latest technology.
Besides, it gives you a way to be more creative in your job! 🙌
Creating content on LinkedIn gives potential employers a better idea of who you are, more than sending in a job application alone.
It also showcases that you’re motivated to see your company succeed. Those are the types of people organizations want to have in their team.
On average, only 7% of employees currently share content on LinkedIn. This is a huge opportunity for you to stand out.
Your content might just be the reason you stand out from other candidates in your next interview! 💪
Incentives & Gamification
If your company uses employee advocacy software like DSMN8, it’ll come with built-in gamification features.
One of DSMN8’s most popular features is leaderboards, which make it easy for everyone to see where they rank among colleagues.
There’s nothing like a friendly workplace competition! 🏆
Many companies also offer motivational incentives, such as rewards or charity donations.
Joining an employee advocacy program can lead to recognition within your company, as employers can see the results you’ve achieved from your efforts.
Empowerment
It’s certainly an empowering feeling to be trusted to represent your company online as an advocate.
You have a voice, you’re not just a cog in a machine 📣
Your role as an employee advocate extends beyond your day-to-day job, allowing you to achieve both business and personal goals.
Plus, if your senior leadership team is active on LinkedIn (and they should be if your organization is running an advocacy program), you’ll gain increased visibility with them.
Your colleagues will see your content, and so will the C-Suite.
As Bradley emphasizes in the podcast episode above, starting an employee advocacy program can be a real career launch pad.
Company Culture
Employee advocates have a better understanding of company goals and values.
Often, we’re so focused on our own role that we lack insight into the sales team’s objectives or the marketing team’s current campaigns.
Participating in an employee advocacy program enables you to stay informed about internal communications and company news, while also gaining a deeper understanding of the business as a whole.
This leads to higher employee engagement.
Those involved in an advocacy program have increased connectivity with their colleagues, especially in international remote teams, who may not interact with each other regularly.
Morale and teamwork soar when employees support each other on social media.
Above, you can see an example of my colleague Pablo conducting a brand channel takeover on LinkedIn. We love to see it! 👏
Plus, showcasing your company culture on social media helps attract the right talent – those you want to be your future colleagues.
Make Your Job Easier
If you work in sales, marketing, recruitment, or HR… employee advocacy will make your job easier from day 1.
Sales is all about building relationships…
Marketers want their content to be seen by the right people…
HR wants to demonstrate company culture and values…
Recruiters want to find top talent to fill open positions…
But what if you don’t work in these departments? 🤨
Well, not only does employee advocacy help you reach your career goals, but you’ll also be supporting your colleagues in sales, marketing, recruitment, or HR.
What do we want from our jobs?
Great relationships with colleagues, support, and job security.
How do we get this?
By enabling the business to succeed!
Supporting company goals through employee advocacy makes this happen.
Oh, and your marketing colleagues will love you. Just saying 🥰
FAQs
How does employee advocacy benefit me as an employee?
It helps you grow your personal brand, showcase expertise, expand your professional network, and gain recognition both inside and outside your company. Many employees also report higher job satisfaction when they feel empowered to share.
Does employee advocacy improve career growth?
Yes. Sharing company updates, insights, and industry news can highlight your expertise, making you more visible to peers, recruiters, and potential future employers. It’s a powerful way to establish credibility in your field.
Do I need marketing or social media experience to take part in employee advocacy?
Not at all. Most employee advocacy platforms (including DSMN8) make it simple for employees to share content with just a few clicks. Many companies also provide training and suggested content to make participation effortless.
What’s in it for the company?
When employees share, the brand reaches a much larger and more trusted audience than through corporate channels alone. This drives awareness, trust, and even recruitment results — while employees benefit from visibility and recognition.
Is employee advocacy voluntary?
Yes. The best employee advocacy programs are opt-in and focus on authenticity. Employees choose the content they want to share, ensuring posts feel natural and aligned with their voice.
How much time does it take?
Just a few minutes a week. With tools like DSMN8, employees can browse content, choose what feels relevant, and schedule posts in seconds.
Become Your Organization's Employee Advocacy Expert
Become your organization’s employee advocacy expert with our free 11-module video course, and earn the Employee Advocacy Certification.
Hosted by CEO Bradley Keenan, learn everything from the benefits of employee advocacy for different departments, to how to manage a program yourself.
Here’s a quick breakdown covering what you’ll learn:
Save the infographic for later
We’ve made an infographic covering the benefits of employee advocacy for employees.
Download the pdf and share it with your colleagues!
Ready to start an employee advocacy program that employees will actually want to participate in?
Book a demo of DSMN8, the all-in-one employee advocacy platform.
Emily Neal
SEO and Content Specialist at DSMN8. Emily has 10 years experience blogging, and is a pro at Pinterest Marketing, reaching 1 million monthly views. She’s all about empowering employees to grow their personal brands and become influencers.
