This infographic was originally published by Andrew Hutchinson in Social Media Today on 7th April 2020. Last updated in June 2024. Check out the original article.
Social media is an essential tool for professionals to develop and grow their personal brands.
Thanks to social media platforms and easy-to-use content creation tools, we are able to shape and mould our networks’ perception of us into whatever we want it to be.
The Key Benefits of Personal Branding
Employability
On a platform like LinkedIn that is swarming with potential candidates, your personal brand is what sets you apart, and highlights your value as an employee.
Thought Leadership
Having a strong personal brand can cement your status as a thought leader, as your network will come to you for industry insights and knowledge on your company’s field.
Company Visibility
Your personal brand on social media allows you to bring some attention to your company and the products and services that you offer.
Social Selling
Increased visibility on social media and displayed thought leadership means you are the first to come to mind when someone is ready to buy.
How To Develop a Strong Personal Brand
Be Active on Social Media
Having a social media presence ensures that you are always visible and at the forefront of your networks’ feeds.
Create Original Content
It’s one thing to talk the talk, but taking this to next level with written, video, or audio content is what truly separates the Gary Vaynerchucks from the average Joe.
Advocate For Your Company
Display a genuine interest in your company’s content. Advocating for your organization is an essential part of building a strong personal brand, as it lets your network know what you’re about and brings attention to the business.
Engage With Your Network
Engaging with people on social media is another way to boost familiarity among your networks. Make sure when you’re doing so that your interactions are genuine.
Learn More About Personal Branding
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Lewis Gray
Senior Marketing Manager and Employee Advocacy Program Manager at DSMN8. Lewis specialises in content strategy, growing brand visibility and generating inbound leads. His background in Sales lends itself well to demand generation in the B2B niche.
