Employee-shared content typically sees 8x more engagement than brand content (Social Media Today Employee Advocacy Survey 2019).
And 92% of consumers trust peer recommendations, even from those they don’t know, over brand content (Expert Voice, Psychology of Brand Trust).
Support your employees in becoming active, recognized experts in their field, by providing relevant content around the key topics your customers, prospects, and future employees value.
You’ll engage more of your target audience, facilitating stronger relationships and insight-rich conversations. This builds trust in your brand, generating more website traffic, inbound leads and sales.