As global leaders in affiliate marketing, Awin supports their clients’ businesses growth. One area that helps to keep the company ahead of the market is through constant innovation, both in terms of its service and also in its thinking.

It was this thinking and desire to keep moving forward that led them to identify their employee influencers, empowering their team to become brand ambassadors.

Awin quickly realized that with their employees all at differing levels of social confidence and willingness, a modern approach would be required in order to succeed. They identified the DSMN8 platform as the ideal employee advocacy platform, introducing the technology across multiple offices, departments and languages.

Awin wanted to support and guide their employees to become more active on social media. Over time, they aimed to turn them into Awin brand ambassadors and influencers.

Having been introduced to the possibilities of employee advocacy early on, they understood the benefits of such a program.

There was also a need to centralize company content whilst maintaining local relevance. With multiple teams and languages, differing levels of employee experience and willingness to share, ensuring smooth integration and adoption was going to be vital to its success.

The challenge was set.

How could Awin effectively launch an employee influencer program across different markets and drive business results?

Having completed a review, Awin selected DSMN8 as their employee advocacy tool of choice due to the innovative features and ease of use.

Awin’s biggest requirement was to provide a solution which would not only drive employee participation but also support employees.

DSMN8’s user-friendly desktop platform and mobile app helped employees build personal brands and become more confident on social media, while increasing company exposure.

Key Fact: Typically less than 2% of employees share company content on social media without an employee advocacy program.

The key elements behind the success of Awin’s employee influencer program:

1. Segmentation and Personalization
2. Gamification and Leaderboards
3. Authentic and Unique Post Copy
4. Strategic Onboarding Strategy

Since implementing an employee advocacy program with DSMN8, Awin has achieved huge success in bringing social selling and personal branding to the forefront of their company culture.

Employees are now more aware of the key messaging and content the company produces. The platform has made it easy for Awin to communicate with its employees.

With 40% of all employees now actively using DSMN8, Awin has tapped into the power of employee influencers to help boost its PR and social footprint.

The company now sees a higher percentage of employees sharing on a monthly basis when compared to all industry competitors.

On average the program generates the following results each month: