[Episode Fifty-Two of ‘The Employee Advocacy and Influence Podcast] 🎧
In this must-watch episode of The Employee Advocacy and Influence Podcast, Hosts Lewis Gray and Elliot Elsley are joined by Jordan Tennenbaum, Head of Social Media at Talkdesk, who shares insider strategies and actionable tips that have helped Talkdesk’s social media presence to new heights.
Jordan highlights LinkedIn’s key role in professional branding and employee engagement, offering a behind-the-scenes look at how he runs Talkdesk’s employee advocacy program effectively.
Learn how to empower employees as brand ambassadors, increase visibility, and drive meaningful engagement with employee advocacy combined with strategies that work. From crafting compelling LinkedIn content to building a thriving community of advocates, Jordan shares his results-driven tips.
Key Takeaways:
Success Metrics
Lewis and Elliot explore Jordan’s approach to measuring advocacy success. Jordan explains why metrics like conversations, shares, and meaningful engagement are just as important as web traffic and impressions. He discusses how these insights shape future strategies and improve employee advocacy ROI.
The Power of LinkedIn Engagement
Another key point this episode highlights is why LinkedIn is the gold standard for employee advocacy platforms. Jordan shares how Talkdesk’s main focus is LinkedIn, not just posting on LinkedIn but creating authentic content and the importance of comments, interactions, and thought leadership posts, which will expand your employees’ reach.
Turning Employees Into Advocates
Lewis and Elliot delve into questions to discover Jordan’s approach to turning employees into advocates and brand champions. Jordan shares his key tips, including offering tailored training, creating clear and achievable goals, and ensuring easy access to shareable content. Jordan explains how all these factors help motivate and encourage employees to become advocates.
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Learn More About Maximizing LinkedIn Engagement:
Selina Sher Gill
Selina has a Master's Degree in Marketing and Brand Management, and is DSMN8's Digital Marketing Executive. She's a pro at creating and editing video content, using these skills to create short-form social media videos and edit the Employee Advocacy and Influence podcast.
