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    • Column 1
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    • Column 2
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    • Column 1
      • Blog
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      • Resource HubEmployee advocacy guides, templates, tools and more!
    • Column 2
      • Employee Advocacy CourseGet certified in employee advocacy.
      • Employee Advocacy: 101 Cheat CodesOver a hundred bite-sized tips from our CEO.
      • The World’s Biggest Employee Advocacy StudyGet the insights from half a million LinkedIn posts.
    • Column 3
      • Global Employee Advocacy RankingsWhere does your company rank in our industry leaderboards?
      • Get Your Employee Advocacy ScoreHow active are your team on social media? Find out!
      • Earned Media Value CalculatorInstantly calculate the ROI of employee content.
    • Column 4
      • Success Stories
      • Compare Employee Advocacy Platforms
      • Employee Advocacy Benchmarks 2026
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Employee Advocacy

How Philip Morris International Scaled Employee Advocacy with DSMN8 [Podcast] PMI Podcast ThumbnailPodcastEmployee Advocacy

How Philip Morris International Scaled Employee Advocacy with DSMN8 [Podcast]

HubSpot's Gabrielle Herrera joins us to discuss Answer Engine Optimization (AEO), piloting with Customer Success, and building human trust in the AI search era.
Lewis Gray
Lewis GrayJuly 28, 2026
Why is Executive Visibility Vital for B2B Trust? | Lori Grey [Podcast] Thumbnail for an episode of The Employee Advocacy & Influence Podcast featuring Lewis Gray and guest Lori Grey. Image also includes bold text: "Make Leaders Visible"PodcastEmployee Advocacy

Why is Executive Visibility Vital for B2B Trust? | Lori Grey [Podcast]

HubSpot's Gabrielle Herrera joins us to discuss Answer Engine Optimization (AEO), piloting with Customer Success, and building human trust in the AI search era.
Lewis Gray
Lewis GrayJuly 16, 2026
How Does Employee Advocacy Impact AI Search and AEO? | HubSpot’s Gabrielle Herrera [Podcast] Gabrielle Herrera Podcast ThumbnailPodcastEmployee Advocacy

How Does Employee Advocacy Impact AI Search and AEO? | HubSpot’s Gabrielle Herrera [Podcast]

HubSpot's Gabrielle Herrera joins us to discuss Answer Engine Optimization (AEO), piloting with Customer Success, and building human trust in the AI search era.
Lewis Gray
Lewis GrayJune 17, 2026
How Employee Advocacy Aligns Internal and External Communications surprised employeeEmployee AdvocacyOriginal Research

How Employee Advocacy Aligns Internal and External Communications

We analyzed 1,000+ LinkedIn posts and found 35% of engagement on company content comes from co-workers. Here's how employee advocacy bridges the gap.
Emily Neal
Emily NealJune 16, 2026
How G2 Drives LinkedIn Engagement with Employee Advocacy | Jenny Gardynski [Podcast] Jenny Gardynski G2 Podcast ThumbnailPodcastEmployee Advocacy

How G2 Drives LinkedIn Engagement with Employee Advocacy | Jenny Gardynski [Podcast]

Before going global, Aptean started small on purpose. Their pilot group became the testing ground for proof of value for a successful full-scale rollout.
Lewis Gray
Lewis GrayJune 4, 2026
How to Use a Pilot Group to Scale Employee Advocacy Globally | Aptean [Podcast] PodcastEmployee Advocacy

How to Use a Pilot Group to Scale Employee Advocacy Globally | Aptean [Podcast]

Before going global, Aptean started small on purpose. Their pilot group became the testing ground for proof of value for a successful full-scale rollout.
Lewis Gray
Lewis GrayMay 13, 2026
How to Manage Employee Advocacy in Financial Services | Aviva Investors [Podcast] Thumbnail featuring guestPodcastEmployee Advocacy

How to Manage Employee Advocacy in Financial Services | Aviva Investors [Podcast]

Beatrice Edera Panariello discuss how she scaled a global, award-winning employee advocacy program that manages over £250 billion in assets.
Lewis Gray
Lewis GrayApril 29, 2026
How Meta Scaled Employee Advocacy | Zach Blew [Podcast] PodcastEmployee Advocacy

How Meta Scaled Employee Advocacy | Zach Blew [Podcast]

Zach reveals the playbook used to launch a thriving advocacy program at Meta, focusing on the transition from a pilot to a global mature strategy.
Lewis Gray
Lewis GrayApril 22, 2026
Employee Advocacy 2026 Benchmarks: Trends, Data & Takeaways [Podcast] Lewis and screenshots of findings from the benchmark report.PodcastEmployee Advocacy

Employee Advocacy 2026 Benchmarks: Trends, Data & Takeaways [Podcast]

Lewis breaks down the insights from the second annual Employee Advocacy Benchmark Report. Drawing on data from over 200 global programs.
Lewis Gray
Lewis GrayApril 8, 2026
Why is Employee Advocacy Essential for Employer Branding? | Rolls-Royce’s Steven Brand [Podcast] PodcastEmployee Advocacy

Why is Employee Advocacy Essential for Employer Branding? | Rolls-Royce’s Steven Brand [Podcast]

Steven Brand from Rolls-Royce shares the strategy behind launching their first global employer brand and explains why advocacy its importance.
Lewis Gray
Lewis GrayApril 1, 2026
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Resources

  • Benchmark Report 2026
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Enroll Now: Free Employee Advocacy Course (2026 Edition)
  • Why DSMN8
  • Platform
    • DSMN8 Employee Advocacy Platform
    • 90 Second Tour
    • Executive Influencer Tour
    • Features
    • Integrations
    • Security
    • Managed Services
  • Use Cases
    • Column 1
      • Employee Advocacy
      • Employer Branding
      • Employee Communications
      • Employee Influencers
      • Executive Influencers
    • Column 2
      • Corporate Comms & PR
      • Marketing
      • Social Media Marketing
      • Social Selling
      • Talent Acquisition
    • Column 3
      • Financial Services
      • Banking
      • Business Consulting
      • Computer Software
      • Cybersecurity
      • Healthcare & Pharmaceuticals
      • Insurance
      • Law & Legal Services
      • Recruitment Consulting
      • Technology
    • Column 4
      • Aerospace & Defense
      • Automotive
      • Industrial Engineering
      • Manufacturing
      • Oil and Energy
      • Personal Care Product Manufacturing
      • Real Estate
      • Retail & Consumer Goods
      • Semiconductors
      • Textiles
      • Transport & Logistics
      • Utilities
  • Pricing
  • Resources
    • Column 1
      • Blog
      • Podcast
      • Resource HubEmployee advocacy guides, templates, tools and more!
    • Column 2
      • Employee Advocacy CourseGet certified in employee advocacy.
      • Employee Advocacy: 101 Cheat CodesOver a hundred bite-sized tips from our CEO.
      • The World’s Biggest Employee Advocacy StudyGet the insights from half a million LinkedIn posts.
    • Column 3
      • Global Employee Advocacy RankingsWhere does your company rank in our industry leaderboards?
      • Get Your Employee Advocacy ScoreHow active are your team on social media? Find out!
      • Earned Media Value CalculatorInstantly calculate the ROI of employee content.
    • Column 4
      • Success Stories
      • Compare Employee Advocacy Platforms
      • Employee Advocacy Benchmarks 2026
  • Company
    • About
    • Careers
    • Contact
    • Partners
    • Press & Media
  • Sign in
  • Book demo
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  • facebook
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