Content shared by employees reaches up to 561% more people than branded social media content. Plus, employee posts are 800% more likely to be engaged with than the same posts shared by companies.
It has never been easier to turn your employees into:
The #1 Employee Advocacy Platform*
- Get the right content to the right employees with user segmentation.
- Unique content with multiple images & captions for every post.
- Demonstrate ROI with earned media value and analytics.
- Make it easy to participate with automated content scheduling.
*Source: G2.com - July 2025
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Our C-Suite regularly receives feedback from industry peers saying - You guys own social. We see you everywhere! Which is a great validation of our employees' efforts across social and the DSMN8 platform.
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Our C-Suite regularly receives feedback from industry peers saying - You guys own social. We see you everywhere! Which is a great validation of our employees' efforts across social and the DSMN8 platform.
BRIANA DRAGUCA
Social Media Coordinator
Any employee, any department, any industry, anywhere.
We make employee advocacy accessible to organizations of all sizes.
REDUCE COST-TO-HIRE
Attract top talent
44% of candidates say they are more likely to apply for a role shared by a contact than other means. Reach top talent by tapping into employee networks, showcasing your company culture on social media.
GENERATE MORE INBOUND SALES LEADS
Maximize social selling
Increase inbound sales opportunities and conversion rates with social selling. According to LinkedIn, salespeople who excel at social selling are 51% more likely to hit their quota, and 78% of businesses that use social selling outperform those that don’t.
WHERE YOUR TEAM ALREADY ARE
Integrate with your tools
It only takes a few clicks to integrate DSMN8’s employee advocacy software with your existing tools, including Slack, Microsoft Teams, and Salesforce. Notify your team where they already are, encouraging participation by reducing friction. Attribute results in Google Analytics and other analytics tools.
Reward employees
Offer recognition and real prizes using the built-in leaderboard & gamification engine.
Improve internal communication
The DSMN8 feed acts as a central hub for employees to find and share company content. Employees can interact with comments, high fives, and tag their colleagues.
White label solution
While your company branding comes as standard, we also offer bespoke solutions for those wanting a dedicated app.
Single sign-on (SSO)
Integration through SAML 2.0 makes sign-in faster, simpler, and more secure. Plus, you can even use your existing company credentials.
Advanced reporting
Understand the impact and demonstrate ROI with our comprehensive reporting and analytics suite.
Personalized content
Push ready-to-share content to the right employees based on location, interests, and job role. Send custom email newsletters highlighting your recent content.
Frequently Asked Questions
What is employee advocacy?
Employee advocacy is a word-of-mouth marketing strategy. It involves empowering your employees to become brand advocates or ambassadors, primarily on social media, by providing them with content to share with their networks.
What is the purpose of employee advocacy?
Employee advocacy is an initiative that supports many business functions, from marketing and sales to talent acquisition and employee engagement.
The primary purpose of an employee advocacy program is to get employees active on social media, demonstrating expertise while sharing company content. This supports employees in building their personal brands and generates business results cost-effectively.
What is an employee advocacy platform?
An employee advocacy platform is software that makes it easy for employees to find and share company content on social media. Program managers curate content for employee advocates, often tailored for their role, department, seniority or region. Employees can be engaged through gamification features such as leaderboards and rewards. Program managers can monitor the impact and demonstrate ROI with analytics.
What are the benefits of using an employee advocacy platform?
An employee advocacy platform like DSMN8 provides many benefits for employee advocates, employee advocacy program managers, and organizations as a whole. Here’s a brief overview of some of the benefits:
For employee advocates:
- Find relevant content to share with professional networks.
- Stay informed about company news and connect with peers.
- Automate content sharing to save time managing your social media presence.
For employee advocacy program managers:
- Streamline employee advocacy program management: create, curate and distribute content, and track the impact all in one place.
- Get the right content to the right people with user segmentation.
- Monitor user adoption and invite new advocates with ease.
For organizations:
- Boost social media presence of your organization and executive leaders.
- Distribute marketing and sales content in a cost-effective way.
- Demonstrable ROI with analytics, earned media value, and cost-per-click.
- Reach top talent on social media and engage current employees.
Why should companies use DSMN8 for employee advocacy?
DSMN8 simplifies employee advocacy with an intuitive platform, automated content distribution, gamification, and detailed analytics with custom dashboards. Our technology helps companies scale advocacy efforts while saving time and driving measurable results.
Can DSMN8's employee advocacy platform integrate with other marketing software?
DSMN8 integrates with various marketing, sales and communications tools, including Salesforce, Teams, Slack, Google Analytics and other analytics platforms.
How can my company measure success with DSMN8's employee advocacy tool?
DSMN8’s industry-leading analytics suite provides all the data needed to measure the impact of your employee advocacy program. Track the metrics of individual users, teams, groups, and your entire program. Create custom dashboards and reports, export data, and compare results to paid marketing efforts with comparative cost-per-click.
Does DSMN8 support Single Sign-On (SSO)?
Yes, industry-standard SAML SSO is supported by DSMN8, including but not limited to OKTA and Azure systems.
Can my team share content through DSMN8 without being logged into a work computer?
DSMN8 is a cloud-based platform. Employees can log in and share content from anywhere. DSMN8 also provides an optional mobile app, making it easy for employees to stay active on social media, whether office-based or not.
Turn your workforce into employee influencers, social sellers and brand advocates with DSMN8.
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