Your best employer brand asset? The people already working for you. Let them lead the conversation on social media with DSMN8.
It’s no secret that candidates check social media before applying for a job.
What will they find when they look?
A polished corporate feed, or real stories from the people who work there?
When employees share behind-the-scenes moments on their own social channels, it gives candidates an authentic view of your culture and builds trust.
DSMN8 makes it easy. Employees can find, personalize, and share approved content in seconds or create their own.
You stay in control, while your people amplify your employer brand where it matters most.
Maximize the reach of every job opportunity.
Candidates trust people more than corporate channels. When employees share your culture and job opportunities, it builds credibility and expands your reach well beyond your careers page.
Regular employee sharing strengthens perception, builds trust, and keeps your employer brand top of mind before candidates are even considering a move.
Mercuri Urval generated 1.58M+ impressions and $26.5k in earned media value through their employer brand-focused employee advocacy program, with 2.5x ROI and no increase in ad spend.
Empower your workforce to develop professional personal brands.
When employees build visible professional brands on LinkedIn, they extend your employer brand into networks your corporate page can’t reach.
A consultant who shares industry insights, a developer who posts about their team’s work, an account manager who comments on industry trends… each one makes your company more visible and more credible to the passive candidates in their networks.
DSMN8 makes it easy to support this at scale. Give employees a library of approved content to share, Personal Voice AI to reflect their tone of voice, and tools to schedule and automate, so building a LinkedIn presence doesn’t feel like extra work on top of their actual job.
Leverage Employee-Generated Content
DSMN8 simplifies collecting authentic employee stories with full usage rights. Showcase real culture and build trust with genuine testimonials.
Showcase Your Company Culture on Social Media
The most authentic way to show what life at your company is really like is through your employees. DSMN8 lets employees create original content for company use and easily share approved posts.
Reward Employee Participation
Boost engagement with DSMN8’s points-based gamification. Reward contributions with prizes or charity donations and foster friendly competition through leaderboards.
User Management
Segment your workforce for personalized content sharing. Allow content creation by specific groups and streamline sharing across the company. Manage executive LinkedIn accounts with confidence.
Amplify Job Openings
Reach more candidates with DSMN8. Employees find and share recruitment content quickly on desktop or mobile, with automation features for maximum efficiency.
Put It to the People
Use company-wide or targeted polls to gather valuable feedback from your team. Whether it's views on content or the next team-building event, giving employees a voice strengthens your culture.
See DSMN8 in Action
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All-in-One
Employee Advocacy
Software for Your
Entire Organization
Android & iOS Apps
Reach employees wherever they work: office-based or not.
Analytics & Reporting
Get insight into your program performance and demonstrate ROI with a detailed analytics suite.
Company Notifications
Real-time and automated notifications via email, Slack, Teams, in-app, and mobile push.
UTM Parameters
Integrate data with the platforms you use, e.g. Google Analytics, HubSpot, and Salesforce.
User-Friendly Experience
An easy-to-use platform that resembles social media sites.
Integrate Trusted Sources
Add trusted content sources like your company blog to scale your program quickly.
Employee Personalization
Provide relevant content to each employee through user and team tags or groups.
Internal Comms Newsletters
Newsletter feature to send internal communications and content to employees.
Brand Customization
Create a familiar experience with your company logo & colors.
Simplified Social Sharing
Directly share to Facebook, LinkedIn, Twitter, Instagram, Xing, Messenger, WhatsApp, and Email.
Employee Polls
Get instant feedback with polls for specific employee groups or go company-wide.
AI Content Assistant
Speed up content creation with our AI content assistant. Provide multiple post captions with ease.
Proven Results
The Numbers Don’t Lie
See the measurable impact of employee advocacy on your business.
-91%
Cost Per Click
(clicks from employee shares)
$0.49 vs $5.26 LinkedIn Ads average
47m
Employee Content Impressions
in 6 months with DSMN8
2.5x ROI
+ Paused Ad Campaigns
for MU's rebrand launch and employer brand
"
DSMN8 has been a phenomenal tool in helping to increase both professional and personal exposure. It has also helped change the company perception where employees are now proud, pro-active and a collaborative force in sharing brand related content.
Become the company people want to work for, through employee influence.
Bring your teams, social channels, and content together to launch a high-impact employee advocacy program in no time!
Thousands of employees around the world use DSMN8 to make brand communications more human at scale.
Frequently Asked Questions
How does DSMN8 help strengthen my employer brand?
DSMN8 supports employer branding in several key ways:
- Employees can find, personalize, and share approved content, or create their own, so your brand voice stays consistent yet authentic.
- Maximize reach of job opportunities and culture stories via your employees, not just your corporate feed.
- Collect authentic employee-generated content (with usage rights) to showcase your real day-to-day, helping attract top candidates.
- Gamification, user segmentation, recognition features, and mobile & desktop access all help scale participation and employee engagement.
Which organizations should consider using DSMN8 for employer branding?
Any company that wants to move from “we have a careers page” to “we have a living, breathing employer brand driven by our people”.
Especially useful if you:
- Want your culture to be visible on social media before candidates apply.
- Want to empower your employees as part of your brand story.
- Want to demonstrate real-world results (e.g., improved reach, better quality applicants).
In short, if employer branding matters to you, DSMN8 is a fit.
What kinds of results or impact can I expect?
While results will vary depending on your organization and how you use the platform, here are typical outcomes:
- Dramatic increases in employee social sharing and reach of brand messages.
- More credible culture stories delivered to candidates by real people, boosting trust and brand visibility.
- Improved output from your employer brand efforts: moving from polished but sterile corporate feeds to genuine employee voices.
How do we measure the success of our employer branding program with DSMN8?
Measuring employer branding is one of the most frequently cited challenges in the market. With DSMN8, you can track:
- Shares, clicks, and engagement from employee-shared posts.
- Earned media value (EMV) for employee social content.
- Referral traffic to career pages via employee channels, tracked with UTM parameters.
We recommend setting baseline metrics before launch, defining business outcomes (e.g., faster time to fill, greater applicant quality), and tying your activity to those outcomes.
I'm an employer brand manager, not the budget holder. How do I make the case internally?
DSMN8’s analytics are built to help you do exactly that. Track impressions, earned media value, cost-per-click savings, and content reach, and connect employee sharing activity to careers page traffic using automatic UTM tagging.
Try our ROI Calculator and Reach Calculator to instantly see the figures you could expect.
Most EB practitioners who bring DSMN8 to a leadership team lead with a pilot: a focused program with a defined group of employees, measured with results presented in business terms. We can help you structure that conversation. Book a demo to talk it through.
We don't have the internal resource to create enough content for employee advocacy. Can DSMN8 help?
Yes. DSMN8’s Managed Services can handle content curation, strategy, and program management on your behalf, so your employer brand stays active and consistent on social even when internal bandwidth is limited. It’s a good option for lean teams who want to launch quickly.
What about security, compliance & control?
DSMN8 takes enterprise-grade security seriously:
- Supports Single Sign-On (SSO), role-based permissions, and audit trails.
- In a regulated industry? You can control the content employees share (approved vs user-generated) so brand integrity remains safe.
How does this tie into recruitment and talent acquisition?
Employer branding via DSMN8 directly supports talent acquisition by:
Expanding your reach: when employees share on personal networks, they expose your brand to new talent pools.
Boosting credibility: candidates trust employee voices more than corporate channels.
This helps keep your brand top of mind even before a candidate is actively applying.
How active are your employees on social media?
We analyze thousands of companies across industries to reveal who's leading the social conversation. Discover your ranking or get a custom analysis of your organization's impact today.
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