It’s a common misconception that measuring ROI from an employee advocacy or employee influencer program is a difficult task.
For starters, what you consider to be a return will vary depending on your program goals.
In some instances, such as when an organization is attempting to improve its employer brand, you might not be looking to attach any monetary value to the impact of your employees’ activity and instead focus on website traffic to careers pages, for example.
However, demonstrating the potential ROI will be an invaluable tool when seeking sign-off for launching an advocacy program, as more marketing teams are being tasked with doing more with less.
Earned Media Value (EMV) is the answer. EMV takes into account the impact of your employees’ efforts on social media, and then tells you what the equivalent results would have cost had they been achieved via traditional advertising methods.
Use our earned media value calculator to instantly determine your potential employee advocacy program ROI!
Want to see how much your content visibility could improve? Try our Reach Calculator.
