Empower your agents to stand out and grow your agency’s reputation. DSMN8 makes employee advocacy simple and compliant for real estate professionals—so your team can share authentic listings, insights, and success stories that build trust, attract clients, and reach more buyers and sellers online.
The Challenge of Employee Advocacy
for Real Estate Professionals
Trust is everything in real estate. Clients won’t let you manage their property, mortgage, or next move unless they believe in you and your agency.
But in a highly regulated, reputation-driven industry, many agencies play it safe—leaving social media to the company account and telling agents not to post at all. The result? Missed opportunities to build real connections.
Here’s the truth:
People trust people. Future buyers, sellers, and recruits are searching online, and they’re far more likely to engage with a real estate professional than with a corporate brand.
- 76% of people trust content shared by individuals over brands.
- Word-of-mouth drives up to 75% of business for realtors.
If your agents aren’t sharing their expertise, success stories, or local insights, you’re missing out on new clients and standout talent.
It’s time to empower your agents to do what they do best:
Build relationships, expand their networks, and position both themselves and your agency as trusted local experts.
The Solution
DSMN8 makes compliant employee advocacy effortless for real estate teams.
Give your agents an easy way to share on-brand, legally compliant content that builds trust with clients, prospects, and future hires.
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Streamline content sharing: Provide pre-approved posts with multiple captions and images, an AI content assistant to generate original posts, and automated scheduling to save time while maintaining consistent messaging.
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Showcase your unique culture and community involvement: Attract top talent and engage your workforce by letting your team share authentic stories.
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Stay secure: DSMN8 is ISO 27001 certified and offers Single Sign-On.
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Seamless for busy agents: Access from desktop or mobile app. Integrations with Teams, Slack, and Salesforce mean your agents can share anytime, anywhere.
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Support at every step: Our customer success team provides onboarding, training, and ongoing guidance to make your advocacy program a success.
Reach Those Most Important To Your Business
Your sales, marketing, and business development people already have your most important targets in their social networks. We help you connect the two authentically and at scale.
Your Brand-Approved & Compliant Content Feed
DSMN8 delivers a managed stream of consistent company news, commentary, and thought leadership from your experts to key audiences. For real estate businesses, regulatory compliancy is essential. Content admins can approve all employee-generated content to ensure messaging is appropriate, on-brand, and legally compliant.
Engage Employees Like Never Before
Statistically, your employees have an accumulative reach that is more than 10x your company social media pages. With DSMN8, your employees will be able to leverage organic reach to influence and engage a much wider audience.
Our employee advocacy platform is the high impact channel your organization has been missing!
Don't Have Enough Time?
We get it: real estate employees are busy. With DSMN8, employees can opt for AI-assisted auto-scheduling. Our technology manages content distribution in natural streams to avoid duplication across networks. DSMN8 integrates with the tools you already use: Microsoft Teams and Slack. Our mobile app makes it easy for employees to share on-the-go!
Attract Top Candidates By Showcasing Company Culture
There's no more authentic way to showcase life at your company than through the people who live it day-in and day-out: your employees. With access to the DSMN8 platform, employees are able to document life at the company and submit their content for company use.
Dedicated Program Manager Features
Full oversight of your employee program is complemented with exclusive program manager permissions. Whatever the scale, manage your program with ease. Assign permissions to specific groups, departments, or roles for additional support. Allow specific employees to curate, review, and approve submissions.
How DSMN8 Works
Watch the 90-second platform tour below for a quick overview of DSMN8.
Ready for the full tour?
Book your demo
Drive more sales with employee-generated content.
Turn your agents into a powerful social selling force. DSMN8 makes it easy for real estate professionals to stand out online, attract new clients, and build lasting relationships simply by sharing their expertise and authentic stories.
With an effective employee advocacy program, your listings, market insights, and local knowledge reach far beyond your company page. Active, recognized agents become trusted experts, helping you engage more buyers and sellers, spark real conversations, and convert more leads.
It’s proven: leads generated through employee advocacy are 7 times more likely to convert (IBM).
In real estate, people buy from people—so empower your team to sell more, faster, by amplifying their voice on social media.
Drive more qualified traffic to your website.
With DSMN8, your real estate agents become your strongest organic marketing channel. They can share listings, market insights, and agency news directly with the people who matter most: buyers, sellers, and local partners.
Empower your team to amplify your content across their networks, making it easy for prospects and clients to find your agency online. DSMN8 clients often see a significant increase in website visits and referral traffic from employee-shared content, without relying on paid ads.
Your agents are already connected to your community. The DSMN8 platform supports them in engaging and nurturing those relationships across social channels, turning their activity into high-quality, low-effort website traffic that drives your agency’s growth.
Stand out locally and stay top-of-mind
In real estate, being visible and memorable is everything. With so many agencies competing for attention, it’s easy for your listings and expertise to get lost in the crowd.
DSMN8 helps your agents cut through the noise. By sharing market updates, neighborhood highlights, and success stories, your team becomes the go-to source for trusted local insight. Even when prospects aren’t ready to move, regular, authentic content keeps your agency at the forefront of their minds.
Support your agents as they build their personal brands, strengthen community ties, and foster ongoing relationships with potential clients. When the time comes to buy or sell, your agency will be the one they remember and reach out to first.
Expand your content reach and boost engagement.
Your agents’ networks are the key to amplifying your brand in the local market. DSMN8 makes it easy for your team to share the most relevant and on-brand content, turning your agency’s listings and insights into conversation starters across social channels.
Employee-shared posts typically see eight times more engagement than company content (Social Media Today). Plus, 92% of consumers trust recommendations from people over brands according to Expert Voice. By empowering your agents to share, you unlock greater visibility, more word-of-mouth referrals, and stronger relationships with both clients and prospects.
Support your team with content that speaks to your local market, showcases your agency’s expertise, and keeps your brand top-of-mind. With DSMN8, you maximize every opportunity to connect and grow your reputation in real estate.
Empower your real estate professionals to create authentic content. Showcase your company culture, build trust, increase sales, and reach the right people.
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All-in-One Employee Advocacy Software for Your Entire Organization
Android & iOS Apps
Reach employees wherever they work: office-based or not.
Analytics & Reporting
Get insight into your program performance and demonstrate ROI with a detailed analytics suite.
Company Notifications
Real-time and automated notifications via email, Slack, Teams, in-app, and mobile push.
UTM Parameters
Integrate data with the platforms you use, e.g. Google Analytics, HubSpot, and Salesforce.
User-Friendly Experience
An easy-to-use platform that resembles social media sites.
Integrate Trusted Sources
Add trusted content sources like your company blog to scale your program quickly.
Employee Personalization
Provide relevant content to each employee through user and team tags or groups.
Employee Personalization
Newsletter feature to send internal communications and content to employees.
Brand Customization
Create a familiar experience with your company logo & colors.
Simplified Social Sharing
Directly share to Facebook, LinkedIn, Twitter, Instagram, Xing, Messenger, WhatsApp, and Email.
Employee Polls
Get instant feedback with polls for specific employee groups or go company-wide.
Employee Polls
Speed up content creation with our AI content assistant. Provide multiple post captions with ease.
How active are your employees on social media?
Want to see how your employee social media activity stacks up against the competition? We analyze thousands of companies across industries to reveal who's leading the social conversation. Discover your ranking in the Real Estate sector or get a custom analysis of your organization's impact today.
Employee Advocacy RankingsGet a Personalized Analysis
Become the real estate company people trust and want to work for
Bring your teams, social channels, and content together to launch a high-impact communications program in no time!
Thousands of employees around the world use DSMN8 to make brand communications more human at scale.
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