DSMN8 enables your lawyers to share compliant, on-brand content on social media. Build credibility, attract top talent, and strengthen client trust through authentic insights from your team.
The Challenges of Employee Advocacy for Law Firms
The world is increasingly online, and the legal industry is no exception.
But with a lack of time and their reputation on the line, many law firms still restrict social media activity to official accounts.
This means they’re missing the opportunity to build trust and attract high-value clients and legal talent. Research by AdWeek revealed that 76% of people trust information from individuals over companies, which means your lawyers’ insights have real power to influence and reassure potential clients.
Retaining top lawyers is another challenge. According to the Edelman Trust Barometer, 78% of employees want greater personal empowerment at work. When your professionals share expertise and thought leadership online, it builds your firm’s reputation, attracts talent, and sets you apart in a competitive field.
With the right support and training, your team can share valuable insights confidently and compliantly.
The Solution
Make it simple for your legal professionals to share compliant, on-brand content that builds trust with clients, prospects, and future recruits.
DSMN8’s Employee Advocacy Platform allows your firm to showcase expertise, strengthen your reputation, and attract top talent through authentic employee-generated content. Our platform is fully GDPR compliant and ISO 27001 certified, so data privacy and security are always protected.
Your team can share approved content from anywhere, using either desktop or mobile devices, with easy integration into Microsoft Teams and Slack. Our customer success team supports you at every step, from onboarding to ongoing training, ensuring your advocacy program is effective and easy to manage.
Your Brand-Approved & Compliant Content Feed
DSMN8 delivers a managed stream of consistent company news, commentary, and thought leadership from your experts to key audiences. For law and legal services, regulatory compliancy is essential. Content admins can approve all employee-generated content to ensure messaging is appropriate, on-brand, and legally compliant.
Amplify Your Messaging at Scale
Statistically, employees have an accumulative reach that is more than 10x your company social media pages. With DSMN8, your employees will be able to leverage organic reach to influence and engage a much wider audience.
Our employee advocacy platform is the high impact channel your organization has been missing!
Attract Top Candidates By Showcasing Company Culture
There's no more authentic way to showcase life at your company than through the people who live it day-in and day-out: your employees. With access to the DSMN8 platform, employees are able to document life at the company and submit their content for company use.
Engage Your Employees Like Never Before
Personalize each employee’s content feed with advanced segmentation by language, department, or interests. Easily scale your advocacy program and deliver the most relevant updates to every legal professional in your firm.
Dedicated Program Manager Features
Maintain full control of your advocacy program with advanced manager permissions. Easily assign roles and access to specific teams or individuals, allowing designated employees to curate, review, and approve content for quality and consistency at any scale.
Quick and Easy Sharing
We get it, lawyers are busy! DSMN8 streamlines content sharing with AI-assisted scheduling, a central content hub, and ready-to-use captions, making it quick and simple for everyone to participate with minimal effort.
How DSMN8 Works
Watch the 90-second platform tour below for a quick overview of DSMN8.
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Give your content the reach and engagement it deserves.
We’ll help you grow your social share of voice. DSMN8 makes it easy for your employees to become more active across their social networks.
Our platform serves the most relevant on-brand content ready for your employees to share, creating a custom distribution channel for your brand. Maximize the awareness and impact of content created by your marketing team.
Employee-shared content typically sees 8x more engagement than brand content (Social Media Today Employee Advocacy Survey 2019). The answer to greater performance for your key messaging is already within your business.
Combine this with 92% of consumers trusting peer recommendations, even from those they don’t know, over brand content (Expert Voice, Psychology of Brand Trust). Then you can see the potential impact an effective employee advocacy program can have!
Give your employees a reason to increase word-of-mouth, strengthen relationships, and advocate for your brand with DSMN8’s employee advocacy tool. Provide the most relevant content around the key topics your customers, prospects, and future employees value.
Showcase your company culture in the most authentic way.
It’s no secret that quality candidates will check out your company social media pages before applying for a job. When they look, what will they see? Will they see staged stock photography, or will they get a genuine feel of what it’s like to work for your company?
Workplace happiness and job satisfaction are hugely important factors for the emerging workforce. Reading is one thing, but seeing behind-the-scenes content is how quality candidates really get to know their future colleagues.
Encouraging employees to create photo and video content of those special behind-the-scenes moments is the perfect way to source authentic company culture content at scale.
DSMN8 is the one-stop-shop for employees to capture, submit, and be rewarded for creating text, photo, and video content. Admin users can then approve, give credit, and upload for company-wide sharing.
Empower your workforce to build trust and develop personal brands.
As an employee of a large organization, you might feel like you’re just another cog in a machine, far bigger than you and your role. As an employer, you’ll know this is far from true. Every employee plays a role in the success of the company.
The key to reminding your employees of this comes in a word: empowerment. Empowering your employees and reminding them of their purpose in the bigger picture is a sure-fire way to increase motivation and employee satisfaction.
Empowering financial professionals to develop their personal brands online and share their expertise shows that you don’t just care about the job they do, but you want to see them succeed as individuals too.
According to the Edelman Trust Barometer 2022, 78% of employees want personal empowerment in their job. Show your employees that you trust them to build personal brands.
Give your experts the means to create and share content! You’ll not only show that you value them as employees and advocates, but that you want them to progress within their career and strengthen relationships with their network.
Ensure maximum reach of every job opportunity shared.
With our Employee Advocacy Platform, we’ll help you grow your social share of voice, by making it easy for your employees to be more active on their professional social networks.
The basic theory of employee advocacy is that a company’s employees have a cumulative following of more than 10x the company’s corporate accounts. By getting your employees to share, the potential reach of your content will significantly broaden, with results of up to 561% recorded!
In a Glassdoor study, 76% of decision-makers said that attracting quality candidates was their biggest challenge. Well, what if it’s because those quality candidates aren’t seeing your posts advertising a vacancy?
According to Linkedin data, over 75% of people who recently changed jobs used Linkedin to inform their decision. Recruits sourced on Linkedin were 40% less likely to leave the company within the first six months.
Sharing job opportunities via your employees means that top candidates are more likely to see them. They’re more likely to engage too!
Empower your legal professionals to create authentic content. Showcase your true company culture, build trust, and reach the right people.
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All-in-One
Employee Advocacy
Software for Your
Entire Organization
Android & iOS Apps
Reach employees wherever they work: office-based or not.
Analytics & Reporting
Get insight into your program performance and demonstrate ROI with a detailed analytics suite.
Company Notifications
Real-time and automated notifications via email, Slack, Teams, in-app, and mobile push.
UTM Parameters
Integrate data with the platforms you use, e.g. Google Analytics, HubSpot, and Salesforce.
User-Friendly Experience
An easy-to-use platform that resembles social media sites.
Integrate Trusted Sources
Add trusted content sources like your company blog to scale your program quickly.
Employee Personalization
Provide relevant content to each employee through user and team tags or groups.
Internal Comms Newsletters
Newsletter feature to send internal communications and content to employees.
Brand Customization
Create a familiar experience with your company logo & colors.
Simplified Social Sharing
Directly share to Facebook, LinkedIn, Twitter, Instagram, Xing, Messenger, WhatsApp, and Email.
Employee Polls
Get instant feedback with polls for specific employee groups or go company-wide.
AI Content Assistant
Speed up content creation with our AI content assistant. Provide multiple post captions with ease.
How active are your employees on social media?
Want to see how your employee social media activity stacks up against the competition? We analyze thousands of companies across industries to reveal who's leading the social conversation. Discover your ranking in the Law & Legal sector or get a custom analysis of your organization's impact today.
Employee Advocacy RankingsGet a Personalized Analysis
Become the law firm people trust and want to work for.
Join leading firms who use DSMN8 to build trust, amplify expertise, and reach new clients through authentic employee voices.
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