The world is increasingly online, and the legal industry is no exception.
But with a lack of time and their reputation on the line, many law firms stick to their corporate brand accounts.
They tell employees not to post anything online.
What’s the problem?
Put simply, people trust people.
Your clients and future recruits are on social media.
When finding the right legal counsel, reputation, trust, and visibility are essential.
And people are much more likely to trust one of your law professionals than your corporate account.
In fact, 76% of individuals trust content shared by individuals over the same content by companies.
Another major issue faced by legal services is high employee turnover.
How can law firms attract and retain top talent?
In a word: empowerment.
Empower employees to build personal brands, create thought leadership content, and network online.
You have an advantage over other industries: your legal professionals are already experts.
They’ll need social media training, but they already understand the laws and regulations.
And they’re much more likely to be seen as authority figures.
The Edelman Trust Barometer 2022 revealed that 78% of employees want more personal empowerment in their job.
Show your law experts that you trust them to build a social media presence.
You’ll be rewarded with top candidates, higher employee engagement, and increased online visibility!