Employee engagement is a major challenge for the automotive industry.
With the rise of remote work and fast-growing global teams, maintaining company culture, recruiting, and retaining talent has become even more difficult.
In fact, research shows that the automotive industry has a labor shortage at all business levels, from production lines to highly specialized engineers.
The automotive industry needs to find innovative ways to engage their employees, ensuring that they feel connected, informed, and valued. This is especially true for production line workers, who often feel less included than office workers.
Why? 🤔
Production workers and engineers often don’t have access to your company intranet, internal comms, company emails, and have less interaction with senior leadership.
On the other end of the spectrum, your office workers are overwhelmed with information and company news, due to a lack of precise internal content targeting.
How can you bridge the gap to engage employees at all levels, while attracting quality candidates and increasing sales?