Skip to main content
The #1 Employee Advocacy Platform on G2

Scale trust. Attract talent. Win business.

Cut through the noise and drive your brand forward. DSMN8 helps your people amplify expertise, showcase culture, and build the trust that wins customers, partners, and talent.

automotive professional
Earned Media Value
DSMN8 platform sharing buttons

The Visibility Gap in Automotive Marketing

Brand messaging feels distant: buyers see corporate ads, not real voices behind the brand.

Factory staff, service techs and front-line sales often feel disconnected from brand comms.

Employee social media is often seen as a 'nice-to-have', rather than a strategic pipeline lever.

The result? Lost buyer trust, weaker dealer influence, and untapped employee potential.

Give your consultants a voice, and your firm a competitive edge.

Fuel engagement and growth through your employees.

DSMN8 empowers your people —from showroom teams to engineers —to act as brand advocates and connect your business with the audiences who matter most.

General Motors reached 20 million impressions in just 6 months, partnering with DSMN8 to build a program that is now a core part of their company culture.

Book a Demo
DSMN8 platform posts and polls

Put your people and culture in the driver’s seat.

Top candidates look at your social media before they apply. Will they see stock photos or get a real sense of life at your dealership, factory, or head office?

When your team shares wins, insights, and team stories, candidates get a genuine view of your culture.

For Marketing Directors and Talent Leaders, that means stronger employer brand visibility. The result? A recruitment pipeline filled with quality hires.

Book a Demo
DSMN8 platform mobile screenshots

Leadership needs more than likes and shares.

In automotive, visibility only matters if it drives dealership traffic, inquiries, and brand preference.

DSMN8 gives you the analytics to prove it.

Track engagement, reach, and earned media value — and connect those metrics directly to leads, test drive bookings, and CRM data with UTM tracking.

Finally, you’ll see how employee influence impacts brand trust, sales pipeline, and ROI.

Book a Demo
DSMN8 platform analytics

Step 1:
Gather all your organization’s content into one personalized news feed.

Step 2:
Give employees an easy way to share company-approved content.

Step 3:
Track results with our industry-leading reporting suite.

Book a Demo

Whether you’re a national OEM, regional dealership network, parts supplier, or service chain, DSMN8 adapts to your needs.

Efficient content sharing

AI, auto-scheduling & one-click boosting for your busy employees.

Secure and compliant

Enterprise security & approval workflows to ensure regulatory compliance.

User-friendly

Easy for employees to use and admins to manage on desktop and mobile. Integrates with your tech stack.

Executive influence

Scale thought leadership with executive influencer tools and delegate access.

ROI & analytics

Measurable impact with comprehensive ROI-driven analytics.

User segmentation

Get the right content to the right people, from different regions, languages, departments and more.

How Nissan scaled employee advocacy globally with DSMN8

Watch the podcast episode to find out how Brad Nevin transformed a pilot program into a powerhouse across multiple regions and business units with DSMN8’s advanced content segmentation features.

Ready to see results like Nissan? Book a Demo
14.54

of automotive professionals in the #1 company are sharing content on LinkedIn.

Source: May 2025 Automotive leaderboard.

How active are your employees on social media?

and how does this compare with your competitors?

Get a Free Competitor Analysis Review
General Motors Landscape Logo

When we launched, it wasn’t just about getting employees to share. It was about changing mindsets. People had been unsure if they were even allowed to post about GM. Now, they don’t just feel comfortable, they’re excited to share their stories.

Sarah Holm - Director of Corporate Social and Digital Channel Communications

Sarah Holm, Director of Corporate Social and Digital Channel Communications.

Read the case study
Ready to Get Started?
Book a Demo

Become the automotive company people trust and want to work for. Thousands of employees around the world use DSMN8 to make communications more human at scale.

Enterprise Security
Executive Influence
AI & Automation
General Motors HQ
General Motors: The Power of Employee Advocacy

General Motors: The Power of Employee Advocacy

PMI Lausanne Office
How Philip Morris International Transformed Employee Advocacy in a Regulated Industry

How Philip Morris International Transformed Employee Advocacy in a Regulated Industry

Swiss Post Headquarters
Swiss Post: How a Multinational Organization Scaled Employee Advocacy

Swiss Post: How a Multinational Organization Scaled Employee Advocacy

Mercuri Urval Leadership
Mercuri Urval: Becoming Top of Mind for Top Talent

Mercuri Urval: Becoming Top of Mind for Top Talent

svg+xml;charset=utf
COSMO CONSULT: How FOMO Led to Employee Advocacy Glory

COSMO CONSULT: How FOMO Led to Employee Advocacy Glory

Kreston Reeves Images - 2
Kreston Reeves: Encouraging Authentic Employee Advocacy in a Risk-Free Way

Kreston Reeves: Encouraging Authentic Employee Advocacy in a Risk-Free Way

AkzoNobel Sailboat | DSMN8 Case Study
AkzoNobel: Driving $100k+ Impact with Employee Influencers

AkzoNobel: Driving $100k+ Impact with Employee Influencers

Greyp Bikes Employee Advocacy Case Study
Greyp Bikes: Empowering Employees to Become Thought Leaders on Social

Greyp Bikes: Empowering Employees to Become Thought Leaders on Social

Unit4 Employee Advocacy
Unit4: Turning Inactive Employees Into Social Media Influencers With DSMN8

Unit4: Turning Inactive Employees Into Social Media Influencers With DSMN8

Frank Recruitment Group
Frank Recruitment Group: Employee Thought Leaders with DSMN8

Frank Recruitment Group: Employee Thought Leaders with DSMN8

Grünenthal x DSMN8
Grünenthal: Engaging Employees with DSMN8

Grünenthal: Engaging Employees with DSMN8

Awin DSMN8 Case Study
Awin: Employee Influencers with DSMN8

Awin: Employee Influencers with DSMN8

How does DSMN8 help automotive brands increase social media reach?

DSMN8 transforms your workforce into a trusted social media channel. Instead of relying solely on corporate posts or paid ads, your employees can share brand-approved content across platforms like LinkedIn, Facebook, Instagram, and X, multiplying reach and engagement.

Why is employee advocacy effective in the automotive sector?

Authentic posts from your sales, service, or manufacturing teams humanize your brand, strengthen relationships with customers, and create local visibility.

Employee advocacy also supports employer branding, boosting recruitment and retention in a competitive industry.

What types of content work best for automotive employee advocacy?

Automotive brands see strong results when employees share:

  • Behind-the-scenes stories from workshops or production lines.

  • Day-in-the-life videos and culture posts.

  • Product launches, experiences, and customer success stories.

  • Thought-leadership insights from designers, engineers, and senior leaders.

  • Recruitment opportunities.

How does DSMN8 work?

DSMN8 provides your employees with a desktop dashboard and mobile app of ready-to-share content. Admins can pre-approve posts and let employees suggest content and add their own voice. With built-in scheduling, automation, and analytics, it’s easy to launch and scale an advocacy program without adding extra workload.

What results can I expect from DSMN8?

Most clients see a significant lift in reach and engagement within weeks of launching. In fact, employee-shared posts consistently outperform branded content. Our customers report increased website traffic, social media reach and engagement, increased applicants for roles and higher quality leads — all while reducing reliance on ads.

How secure is DSMN8?

Security is a top priority. DSMN8 supports enterprise-grade security such as Single Sign-On (SSO), ISO-27001 certification, and strict data protection standards. You can be confident that your brand and employee data are safe. Learn more about DSMN8’s security.

What tools does DSMN8 integrate with?

DSMN8 connects with tools like Slack, Salesforce, Microsoft Teams, Analytics platforms, and more. This makes it easy to keep advocacy aligned with your marketing and sales stack, while making adoption smooth for employees. Read more about our integrations.

How do you measure success with DSMN8?

DSMN8’s analytics suite shows you exactly what’s working: shares, clicks, engagement, earned media value, and more. You’ll know which content drives results and how engaged your employee advocates are.

What support does DSMN8 provide?

We don’t just hand you the software and walk away. From onboarding to strategy guidance, training resources, and templates, our customer success team is with you every step. Whether you’re new to advocacy or scaling globally, you’ll always have expert support.

We don't have time to curate content. Do you offer this?

Absolutely. For time-poor teams looking to scale content production, DSMN8 offers Managed Services with our expert team.