Cut through the noise and drive your brand forward. With DSMN8, your automotive company can turn employees into trusted storytellers, sharing authentic experiences that build credibility, attract top talent, and grow your audience. Feel confident knowing your advocacy efforts are simple, safe, and fully compliant.
The Challenge of Employee Advocacy in the Automotive Industry
The automotive industry is facing a unique set of workforce challenges. Talent shortages affect every level, from the production line to engineering and management. Remote work and global teams make it harder than ever to maintain a strong culture, recruit, and retain skilled employees.
Employee engagement is at the heart of these issues. Production workers often feel disconnected, as they rarely receive company emails, intranet updates, or leadership communications. Meanwhile, office-based teams are flooded with information, missing the targeted insights that matter most.
Disengagement leads to higher turnover, lower productivity, and missed opportunities for innovation and customer service. In a rapidly changing market, automotive companies need new ways to unite and empower their employees.
How can you bridge the gap, connect employees at every level, and stand out to top candidates?
The Solution
DSMN8’s Employee Advocacy Platform gives automotive companies a powerful way to engage every employee, from the production line to the office. With intuitive tools for creating and sharing on-brand content, you can turn your workforce into trusted advocates, helping you build deeper relationships with customers, candidates, and your own team.
Segment content by team, department, or location to ensure every employee gets updates and stories that matter to them. With seamless integrations with Microsoft Teams, Slack, and Single-Sign-On, auto-scheduling features and a mobile app, sharing is quick and accessible, even for workers on the go.
Security is at the core of our platform. DSMN8 is fully GDPR-compliant and ISO 27001 certified, so you can be confident your information is protected.
Our dedicated customer success team supports you every step of the way, from setup and onboarding to ongoing training and support, ensuring your advocacy program delivers measurable impact.
How DSMN8 Works
Step 1:
Gather all your organization’s content into one personalized news feed.
Step 2:
Give employees an easy way to share company-approved content.
Step 3:
Track results with our industry-leading reporting suite.
Book a Demo
Reach Those Most Important To Your Business
Your sales, marketing, and business development people already have your most important targets in their social networks. We help them engage these contacts authentically and at scale.
Your Brand-Approved & Compliant Content Feed
Provide ready-to-share content meets for regulatory compliance standards. Your automotive employees can rest assured that content shared is approved.
Engage Employees Like Never Before
Serve each of your automotive professionals the most relevant content for them through segmentation by department, language, or specialty.
Don't Have Enough Time?
We get it: automotive professionals are busy. AI-powered scheduling and seamless integration with Microsoft Teams, Slack, and a mobile app makes it effortless for employees to share approved content, even on tight schedules.
Attract Top Candidates
There's no more authentic way to showcase life at your company than through the people who live it day-in and day-out: your employees. With access to DSMN8, employees are able to document life at your organization and submit their content for company use.
Dedicated Program Manager Features
Complete oversight and control with program manager permissions. Empower trusted staff to curate, review, and approve employee content, then monitor results with comprehensive analytics.
Fuel engagement and growth with your automotive team.
In the competitive automotive sector, earning trust and standing out is more important than ever. DSMN8 empowers your people, from showroom teams to engineers, to act as brand advocates and connect your business with the audiences who matter most.
With DSMN8, employees can quickly share on-brand content, including product launches, dealership news, and career opportunities. Employee-shared content typically receives 8x more engagement than brand posts (Social Media Today). In addition, 92% of consumers trust recommendations from individuals over company messages (Expert Voice).
DSMN8 makes it easy to provide the right content to every team. This approach increases word-of-mouth, helps attract top candidates, and strengthens customer relationships, enabling your automotive business to achieve greater results from every message.
Accelerate buyer trust with employee-driven content.
Increase sales by enabling your employees to stand out and connect with buyers on social media. With DSMN8, your dealership staff, sales teams, and engineers can consistently amplify your company’s expertise and updates, reaching more prospects and building stronger relationships.
A strong employee advocacy program empowers your people to become recognized experts and trusted voices in the automotive community. When your employees share relevant industry news and product insights, your brand earns more attention and trust across the market.
Employee-shared content helps open new doors and creates opportunities for meaningful conversations with buyers and partners. According to IBM, leads generated through employee advocacy are seven times more likely to convert. Activate the power of people-driven sales, and turn every employee into a driver of business growth.
Drive more qualified traffic to your website.
Make it easy for key audiences—customers, prospects, and industry partners—to see your latest updates and offers. DSMN8 helps automotive companies take control of social media, reduce dependence on paid ads, and turn employee advocacy into a major driver of organic website traffic.
DSMN8 clients often find that employee activity on the platform becomes a top source of referral traffic, delivering strong results for less than traditional advertising. By empowering your dealership staff, engineers, and office teams to share valuable content, you open new channels for organic growth without extra effort.
Your employees already have connections with local buyers, business partners, and future hires. DSMN8 provides the technology and support to strengthen these relationships and boost your online visibility, helping your automotive business attract more visitors, leads, and talent.
Put your people and culture in the driver’s seat.
The best candidates look at your social media before they apply. Will they see stock photos or get a real sense of life at your dealership, factory, or head office?
Today’s talent wants to see genuine behind-the-scenes moments—from the shop floor to the showroom. Sharing real stories and day-to-day experiences builds trust and shows what makes your team unique.
DSMN8 makes it simple for employees to capture and submit photos, videos, and stories from every part of your business. Managers can approve and highlight the best content, helping you attract skilled candidates and show what makes your workplace special.
Empower your automotive industry professionals to create authentic content. Showcase your company culture, build trust, increase sales, and reach the right people.
Book a demo
How Nissan scaled employee advocacy globally with DSMN8
Watch the podcast episode to find out how Brad Nevin transformed a pilot program into a powerhouse across multiple regions and business units with DSMN8’s advanced content segmentation features.
All-in-One Employee Advocacy Software for Your Entire Organization
Android & iOS Apps
Reach employees wherever they work: office-based or not.
Analytics & Reporting
Get insight into your program performance and demonstrate ROI with a detailed analytics suite.
Company Notifications
Real-time and automated notifications via email, Slack, Teams, in-app, and mobile push.
UTM Parameters
Integrate data with the platforms you use, e.g. Google Analytics, HubSpot, and Salesforce.
User-Friendly Experience
An easy-to-use platform that resembles social media sites.
Integrate Trusted Sources
Add trusted content sources like your company blog to scale your program quickly.
Employee Personalization
Provide relevant content to each employee through user and team tags or groups.
Internal Comms Newsletters
Newsletter feature to send internal communications and content to employees.
Brand Customization
Create a familiar experience with your company logo & colors.
Simplified Social Sharing
Directly share to Facebook, LinkedIn, Twitter, Instagram, Xing, Messenger, WhatsApp, and Email.
Employee Polls
Get instant feedback with polls for specific employee groups or go company-wide.
AI Content Assistant
Speed up content creation with our AI content assistant. Provide multiple post captions with ease.
How active are your employees on social media?
Want to see how your employee social media activity stacks up against the competition? We analyze thousands of companies across industries to reveal who's leading the social conversation. Discover your ranking in the Automotive sector or get a custom analysis of your organization's impact today.
Employee Advocacy RankingsGet a Personalized Analysis
Become the automotive company people trust and want to work for
Bring your teams, social channels, and content together to launch a high-impact communications program in no time!
Thousands of employees around the world use DSMN8 to make brand communications more human at scale.
Book a demo
