The Employee Advocacy Course: Get Certified in Employee Advocacy

The "Mini MBA" in employee advocacy. Brought to you by DSMN8 Academy. Hosted by our Founder & CEO, Bradley Keenan.

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Become your organization’s employee advocacy expert.

This DSMN8-certified course will give you the skills you need to succeed in employee advocacy. Our Founder and CEO, Bradley Keenan, hosts our on-demand lessons within our dedicated learning environment, DSMN8 Academy.

So, what do we know? DSMN8 is the #1 ranked employee advocacy platform, and we’ve helped launch hundreds of employee advocacy programs with some of the world’s biggest companies, including McKinsey & Company, Nokia, and Nestlé.

We’ve compiled all of our learnings from 8+ years in the space to deliver the absolute essentials for employee advocacy success.

The course is made up of 11 modules, each with a skills assessment and supporting resources to further your learning.

Enroll today and get a free copy of Bradley’s book, ‘Employee Advocacy: 101 Cheat Codes’.

The skills you need to succeed with employee advocacy.

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11 on-demand lessons covering the core subject areas.

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Test your knowledge with end of module assessments.

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Free access to Bradley Keenan's book on employee advocacy.

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Certification from the #1 ranked employee advocacy platform.

What You’ll Learn in Each Module

Module 1 - The Employee Advocacy Certification

Module 1: Find out the history behind employee advocacy, and how it shifted from a nice-to-have to an absolute essential.

Module 2 - The Employee Advocacy Certification

Module 2: How employee advocacy benefits marketing, and debunking the myth that employee advocacy is just for marketing.

Module 3 - The Employee Advocacy Certification

Module 3: Why employee advocacy has become a must-have for salespeople and a key part of every social selling strategy.

Module 4 - The Employee Advocacy Certification

Module 4: How employee advocacy benefits different areas of HR, from talent acquisition to employer branding teams.

Module 5 - The Employee Advocacy Certification

Module 5: Learn the benefits for each employee and how to communicate them for increased enthusiasm and participation.

Module 6 - The Employee Advocacy Certification

Module 6: How employee advocacy works on social media, and the importance of having an advocacy-ready social media policy.

Module 7 - The Employee Advocacy Certification

Module 7: Would employee advocacy be right for your company? Take a reading of your content output and company culture.

Module 8 - The Employee Advocacy Certification

Module 8: When getting sign-off for your program, there will be questions asked. Learn how to address them.

Module 9 - The Employee Advocacy Certification

Module 9: Discover what content strategy you’ll need for the best possible results, from content output to content types.

Module 10 - The Employee Advocacy Certification

Module 10: Learn all about the groups of employees you’ll want to invite to your program, and the Pyramid of Employee Influence.

Module 11 (Part One) - The Employee Advocacy Certification

Module 11 Part 1: Defining and measuring success. What metrics to track, and how to demonstrate the impact to leadership.

Module 11 (Part Two) - The Employee Advocacy Certification

Module 11 Part 2: From strategies for keeping employees engaged to recognizing their efforts, here’s how to ensure continued success.

The Employee Advocacy Certification - Your Host, Bradley Keenan

Your Professor

Bradley Keenan is the Founder & CEO of DSMN8.

Over the past 7 years, DSMN8 has helped launch hundreds of employee advocacy programs for organizations of all sizes. Bradley has been here from day one, guiding the team to deliver the best possible results for any organization looking to leverage employee advocacy.

Bradley has compiled both his and the business’s key learnings into 12 core subject areas that make up the modules of this course.

The trusted partner of the world's most successful companies

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Frequently Asked Questions

What is the employee advocacy certification?

DSMN8’s Employee Advocacy Certification is a free, self-paced video course that teaches you the fundamentals of employee advocacy, how to launch a program, and how to keep it running successfully. You’ll learn strategy, content creation, activation, and measurement.

Who is this course designed for?

Marketing, social media, comms, and employer branding professionals who want a clear, practical framework for building or improving an employee advocacy program. It’s beginner-friendly but covers advanced insights too.

What topics does the employee advocacy certification cover?

The course covers topics such as:

  • What employee advocacy is

  • Why it matters today

  • How to launch a program

  • How to activate employees

  • Content strategy

  • Measurement, analytics, and optimization

Do I receive a certificate?

Yes. When you finish the course, you’ll receive a downloadable, shareable certificate that you can add to your LinkedIn profile or include in your portfolio.

Is this employee advocacy course really free?

Yes, the entire course, certification, and additional resources are free. No payment details required.

Do I need to be a DSMN8 customer to take the course?

No. The course is platform-agnostic and teaches universal principles that work regardless of which advocacy tool you use.

Is this course suitable for small teams or startups?

Absolutely. The frameworks are designed to work even if you’re a small marketing team or running your first advocacy program.

Can I share the course with my team?

Yes. Many companies use this course as a training resource for marketing, comms, HR, and social media teams. Simply share this page with your colleagues to sign up.

Does the course include resources, templates or examples?

Yes. You’ll get access to additional resources such as worksheets you can use immediately.