[Episode Forty-Nine of ‘The Employee Advocacy and Influence Podcast] 🎧
In this episode of The Employee Advocacy & Influence Podcast, we have a special guest, Maike Jansen. Together, hosts Lewis and Elliot take a deep dive into Maike’s role as an employee advocacy lead at Dentsu Benelux. They discuss the importance of employee advocacy and how to maintain brand consistency, safety, and suitability on social media.
This insightful episode explores strategies for managing employee-generated content, mitigating intellectual property risks, and addressing security concerns that often arise with these programs.
Maike shares real-world examples of aligning employee advocacy with brand safety and consistency. Plus, you’ll learn how top organizations keep their brand message strong, safe, and authentic with the right social media guidelines, training, and tools.
Whether managing employee advocacy for a highly regulated sector or looking to refine your approach, this episode will equip you with the tools and strategies to run a safe and impactful employee advocacy program.
The Importance of Brand Consistency Across Channels
Maintaining a consistent brand identity across all platforms is essential for building trust and recognition. In this episode, Lewis and Elliot emphasize that when branding differs across various channels, it can confuse customers and make it harder for them to associate the content with the company. Maike explains how a strong brand presence relies on consistency in messaging, visuals, and core values. This unified approach ensures a cohesive experience at every touchpoint, and it played a pivotal role in the success of Dentsu Benelux’s employee advocacy program.
Guidelines for Employee Advocacy
Clear, accessible brand and social media guidelines are vital for an employee advocacy program. These guidelines should be easy to follow and should encourage employees to share content that aligns with the brand. Having a designated contact person for questions further helps prevent off-brand content from being posted. When implemented effectively, these programs allow employees to act as brand ambassadors without compromising brand integrity.
Managing Brand Safety
Balancing employee advocacy with brand safety and security is essential. Maike discusses how organizations can empower employees to share authentic content while maintaining brand protection through proper training and tools. By doing so, companies can mitigate risks, ensure compliance, and safeguard their brand, especially in regulated industries. Regular refresher courses are necessary to keep employees up-to-date with the latest privacy regulations and brand policies. This episode also highlights how organizations in highly regulated sectors adapt their training programs to maintain compliance without overwhelming their teams.
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Learn More About Employee Advocacy:
Selina Sher Gill
Selina has a Master's Degree in Marketing and Brand Management, and is DSMN8's Digital Marketing Executive. She's a pro at creating and editing video content, using these skills to create short-form social media videos and edit the Employee Advocacy and Influence podcast.
