[Episode Fifty-Five of ‘The Employee Advocacy and Influence Podcast] 🎧
In this special episode of the Employee Advocacy & Influence Podcast, Lewis and Elliot introduce special guest Vahbiz Cooper, Digital Marketing Manager at Demandbase, to explore Vahbiz’s action plan behind successful user adoption and employee engagement in advocacy programs.
Vahbiz shares her strategies for getting employees excited about advocacy, ensuring long-term engagement, and measuring the real impact of these programs. She also discusses the role of leadership in driving adoption and how a creative onboarding process can turn employees into advocates.
If you’re looking for insights on employee advocacy, engagement tactics, and the power of social influence in marketing, this episode is packed with valuable takeaways!
Implementing an Employee Advocacy Program
Employee advocacy programs can transform brand awareness and engagement, but only if they’re implemented correctly. In this episode, Vahbiz shares her expertise on what makes an advocacy program truly effective. She dives into the fundamental pillars of success, including the importance of leadership buy-in, strategic communication, and fostering a culture of authentic sharing.
How to Get Employees Excited About Advocacy
One of the biggest challenges in advocacy is getting employees to sign up and actively participate. Vahbiz shares battle-tested strategies to spark enthusiasm, from crafting compelling messaging to leveraging leadership influence. She reveals creative onboarding tactics that have worked for Demandbase, including how to turn hesitant employees into engaged brand ambassadors.
Keeping Engagement High
It’s not enough to get employees on board. They need to stay engaged. With insights from Lewis and Elliot, Vahbiz unpacks her methods to keep advocacy programs thriving long after launch. She discusses the importance of gamification, recognition, and providing fresh, relevant content that employees actually want to share. You’ll also learn how Demandbase ensures continuous participation and prevents employee fatigue in advocacy efforts.
Ready to get started with employee advocacy?
But not sure if you’re ready for a platform?
Schedule a call with one of the team.
Prefer to cut to the chase and explore DSMN8?
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Selina Sher Gill
Selina has a Master's Degree in Marketing and Brand Management, and is DSMN8's Digital Marketing Executive. She's a pro at creating and editing video content, using these skills to create short-form social media videos and edit the Employee Advocacy and Influence podcast.
