We analyzed half a million employee LinkedIn posts. Discover the surprising insights that could change your advocacy strategy.
The Employee Advocacy Resource Hub
Your one-stop destination for data-backed insights, templates, guides, and tools to power your advocacy program!
Trending Now 📈
Employee Advocacy Masterclass with Dropbox
Dropbox’s Head of Talent Brand Programs runs through her top tips for your first 30 days of starting an employee advocacy program.
Employee Advocacy Benchmarks Report
Optimize your employee advocacy strategy through industry data and benchmark metrics from over 250 of the world’s leading programs.
Employee Advocacy Resources
From guides and ebooks to templates and even a certification, here you’ll find everything you need to launch and manage a successful employee advocacy program.
Employee Advocacy: 101 Cheat Codes
Over 100 expert tips from DSMN8's CEO Bradley Keenan. Avaialble in PDF, audiobook & physical book.
Get Your Free Copy
The Employee Advocacy Certification
Become the employee advocacy expert at your organization with our free certification course.
Enroll Today
The Ultimate Guide to Employee Advocacy
Your all-in-one playbook for employee advocacy success, from launching and scaling your program to measuring impact.
Get the Guide
Business Case for Employee Advocacy Checklist
Build a winning case for employee advocacy with this checklist: the key data points, benefits, and metrics to justify a program.
Get The Checklist
Employee Social Media Survey Template
Discover how your employees use social media and view your channels—essential insights before launching!
Get The Template
Employee Advocacy Benchmarks Template
Benchmark for success with this free Google Sheets template. Set goals and compare performance with paid media.
Get The Template
Employee Advocacy Software RFP Template
Evaluate software vendors with confidence using this Google Sheets template covering all the key questions to ask and features to compare.
Get The Template
Mutual Action Plan Template
Align teams and streamline onboarding with this Mutual Action Plan template designed to keep your employee advocacy rollout on track from day one.
Get The Template
Migrating to DSMN8 Checklist
Switching to DSMN8? Use this 5-step migration checklist to support a smooth transition from your current advocacy platform.
Grab the Checklist
Social Media Policy Template
A social media policy is a must-have for all companies. Grab our advocacy-ready customizable template.
Get The Template
Ideal Advocate Profiles Worksheet
Identify your best potential advocates and tailor your content strategy with this practical worksheet. Perfect for planning targeted invites.
Get the Worksheet
Employee Social Media Security Checklist
Keep employees safe and compliant on social with this checklist, packed with essential security tips and account protection reminders.
Get the Checklist
Essential Social Media Guidelines
Set clear expectations and empower safe sharing with this PDF of 12 essential social media guidelines, perfect for sharing with new starters.
Get the Checklist
Reach Calculator
Instantly see the potential reach an employee advocacy program could achieve, and how this compares with company channels.
Try the Calculator
ROI Calculator
Calculate your potential ROI from an employee advocacy program, using your current average cost-per-click.
Try the Calculator
User Adoption Playbook
The 4-step strategy for scaling employee advocacy used by hundreds of organizations. Includes an onboarding timeline, and printable worksheet.
Get the Playbook
Employee Advocacy Impact Survey
Capture powerful success stories and boost program buy-in with this quick 5-question impact survey for your advocates.
Get the Survey
Advocacy Program Feedback Template
Collect actionable feedback with this editable Google Form to boost engagement, improve content, and strengthen your advocacy program.
Get the Template
Employee Advocacy Training Plan
Guide to employee advocacy training: how to set up your advocates for success and confidence on social media.
Get the Plan
Employee Advocacy Set Up Guide
The 4-step strategy for scaling employee advocacy used by hundreds of organizations. Includes an onboarding timeline, and printable worksheet.
Get the Guide
Whitepaper: The Social Employee
Discover how engaging employees in social campaigns can boost visibility, drive advocacy, and turn the ‘social employee’ into a reality.
Download the Whitepaper
Employee Influencer Workbook
Your step-by-step workbook for launching, managing, and scaling a high-impact employee influencer program.
Get the Workbook
Employee Advocacy Glossary
52 key terms and phrases all employee advocacy program managers need to know.
Get the GlossaryGet Your Employee Advocacy Score! 🔎
How Active Are Your Employees on Social Media?
And how does this compare to your competitors? Better yet, what impact is this having, and how can you improve your employees' presence on social? Find out.
Get Your Score
The Employee Advocacy & Influence Podcast 🎧
Real conversations with the world’s top advocacy leaders: actionable insights in under 30 minutes.
Latest Episodes:
The World’s Biggest Employee Advocacy Study: Key Findings [Podcast]
The World’s Biggest Employee Advocacy Study: Key Findings [Podcast]
Alex Her: AI, Culture & The ROI of Employee Advocacy [Podcast]
Alex Her: AI, Culture & The ROI of Employee Advocacy [Podcast]
How to Run an RFP for Employee Advocacy Software [Podcast]
How to Run an RFP for Employee Advocacy Software [Podcast]
Sarah Clay: Building LinkedIn Confidence [Podcast]
Sarah Clay: Building LinkedIn Confidence [Podcast]
Heather Wiita: How Salesloft 10X’d Reach with Employee Advocacy [Podcast]
Heather Wiita: How Salesloft 10X’d Reach with Employee Advocacy [Podcast]
Celonis’ Chris Sheen: How Employee Advocacy Outperforms Brand Channels [Podcast]
Celonis’ Chris Sheen: How Employee Advocacy Outperforms Brand Channels [Podcast]
Tom Boston: Why Salespeople Need a Personal Brand in 2025 [Podcast]
Tom Boston: Why Salespeople Need a Personal Brand in 2025 [Podcast]
How Capgemini Built Influence on a Global Scale With Joe Morris [Podcast]
How Capgemini Built Influence on a Global Scale With Joe Morris [Podcast]
Adobe’s Andy Lambert: The Death of Broadcast Social & The Rise of Social 3.0 [Podcast]
Adobe’s Andy Lambert: The Death of Broadcast Social & The Rise of Social 3.0 [Podcast]
Follow us on your favourite platform and never miss an episode:
All Episodes
Success Stories
Leading companies trust DSMN8 to help achieve their business goals with employee advocacy. Read their stories to find out why!
General Motors: The Power of Employee Advocacy
General Motors: The Power of Employee Advocacy
How Philip Morris International Transformed Employee Advocacy in a Regulated Industry
How Philip Morris International Transformed Employee Advocacy in a Regulated Industry
Swiss Post: How a Multinational Organization Scaled Employee Advocacy
Swiss Post: How a Multinational Organization Scaled Employee Advocacy
Mercuri Urval: Becoming Top of Mind for Top Talent
Mercuri Urval: Becoming Top of Mind for Top Talent
COSMO CONSULT: How FOMO Led to Employee Advocacy Glory
COSMO CONSULT: How FOMO Led to Employee Advocacy Glory
Kreston Reeves: Encouraging Authentic Employee Advocacy in a Risk-Free Way
Kreston Reeves: Encouraging Authentic Employee Advocacy in a Risk-Free Way
AkzoNobel: Driving $100k+ Impact with Employee Influencers
AkzoNobel: Driving $100k+ Impact with Employee Influencers
Greyp Bikes: Empowering Employees to Become Thought Leaders on Social
Greyp Bikes: Empowering Employees to Become Thought Leaders on Social
Unit4: Turning Inactive Employees Into Social Media Influencers With DSMN8
Unit4: Turning Inactive Employees Into Social Media Influencers With DSMN8
Employee Social Media Activity Leaderboards 🏆
Where Does Your Company Rank? 👀
We regularly research thousands of companies in over 100 industries and rank them based on their social media presence. Our leaderboards celebrate the companies whose employees consistently share company content on social media. Get the latest leaderboard for your industry!
View LeaderboardsContent Vault 🔒
The World’s Biggest Employee Advocacy Study: Key Findings [Podcast]
The World’s Biggest Employee Advocacy Study: Key Findings [Podcast]
What is Employee-Generated Content? The Ultimate Guide
What is Employee-Generated Content? The Ultimate Guide
Your Employee Advocacy Strategy is Probably Missing These 5 Data-Backed Moves
Your Employee Advocacy Strategy is Probably Missing These 5 Data-Backed Moves
Alex Her: AI, Culture & The ROI of Employee Advocacy [Podcast]
Alex Her: AI, Culture & The ROI of Employee Advocacy [Podcast]
Employee Advocacy for AI SEO: Your Secret Weapon in the Age of ChatGPT
Employee Advocacy for AI SEO: Your Secret Weapon in the Age of ChatGPT
How to Run an RFP for Employee Advocacy Software [Podcast]
How to Run an RFP for Employee Advocacy Software [Podcast]
Sarah Clay: Building LinkedIn Confidence [Podcast]
Sarah Clay: Building LinkedIn Confidence [Podcast]
Heather Wiita: How Salesloft 10X’d Reach with Employee Advocacy [Podcast]
Heather Wiita: How Salesloft 10X’d Reach with Employee Advocacy [Podcast]
Celonis’ Chris Sheen: How Employee Advocacy Outperforms Brand Channels [Podcast]
Celonis’ Chris Sheen: How Employee Advocacy Outperforms Brand Channels [Podcast]
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