Despite already having an employee advocacy program in place, Marijana and her team recognized the need for improvement, especially given the sheer scale and diversity of the Swiss Post workforce.

Their previous software provider lacked key functionalities that a large and complex organization like theirs required. With over 54,000 employees spread across multiple regions, departments, and roles, grouping and content segmentation (ensuring each employee received relevant content) became essential. They also wanted to improve engagement by making their senior leadership team more active within their program, which further emphasized their need for effective grouping.

For Swiss Post, this wasn’t just about roles or departments but language, too. As a multilingual organization with employees speaking English, German, Italian, and more, they needed a solution that could ensure employees would only see content in their preferred language.

Swiss Post’s workforce needed more than just relevant content; they needed an easy way to access and share it, as well as the motivation to do so. Many employees preferred using mobile devices, and there was a desire to gamify the advocacy experience to motivate employees with leaderboards and rewards, something that was missing in their existing setup.

Brand safety and security were also key. As a company that puts a strong emphasis on compliance, Swiss Post wanted to ensure that every post was on-brand and compliant with internal policies.

Beyond engagement and content delivery, Swiss Post also needed detailed analytics and reporting capabilities to measure the impact of their advocacy efforts. They wanted to understand how employee shares were performing, what kind of impact it was having on their reach, and which employees were most engaged.

So, the challenge was set…

How would this large and complex organization migrate, restructure, and effectively scale their employee advocacy program?

After evaluating vendors, the team at Swiss Post quickly identified DSMN8 as the solution to the challenges they were facing, offering a level of customization and control that fit perfectly with their organizational needs.

While the prospect of migrating an employee advocacy program might seem daunting, it’s easy with DSMN8. Our Customer Success team worked closely with Marijana and co to ensure that the switch was seamless, and a relaying of the foundations would make it possible to scale the program to new heights.

One of the first steps they took towards this goal was analysing and ultimately mirroring Swiss Post’s internal structure. By using DSMN8’s content segmentation capabilities, they were able to replicate their business model within the advocacy program.

In addition to content segmentation, DSMN8 provided Swiss Post with a fully-white labelled mobile app. Employees could now access, share, and engage with content from anywhere, reducing friction and making the sharing process far more user-friendly.

The DSMN8 platform also allowed Swiss Post to introduce gamification, something they had been eager to implement. Leaderboards were set up to recognize and celebrate top contributors, sparking friendly competition and encouraging employees to share more frequently.

For those who wanted to contribute but were perhaps time-poor, DSMN8’s ‘Auto-Scheduling‘ feature became a game-changer, allowing employees to set content to share automatically, further reducing the time required.

Finally, given Swiss Post’s high standards for compliance and brand security, DSMN8 provided the assurance they needed by enabling their chosen administrators to provide legal-approved social media captions.

This feature allowed Swiss Post to maintain control over their brand messaging where needed, ensuring that employees could only share content that was fully compliant with their guidelines, giving their compliance teams peace of mind. The combination of these features empowered Swiss Post to not only meet their advocacy goals but to do so efficiently and securely.