When Arlo Technologies separated from parent company Netgear in 2018, providing the right technology stack to support employee product knowledge and social media needs was integral.

Having experienced the benefits of DSMN8 for employee communications and employee advocacy first hand with Netgear, they turned to the solution once again.

The aim was to increase employee engagement and product knowledge, while generating greater reach for company content, benefiting from social selling.

Employees successfully grew their retail network by consistently sharing content on social media, and increasing their product knowledge by 98%.

Starting their new life independent of parent company Netgear, it was a time of change for Arlo Technologies.

With an aggressive product roll-out plan, it was critical to ensure all employees had a thorough understanding of Arlo’s products, services, and markets.

However, there was no existing solution in place to streamline the flow of company, product and industry knowledge.

The challenge was set.

How would Arlo educate employees in an engaging way, while empowering them to become social sellers to drive business growth?

It was essential for Arlo to have the right technology stack and infrastructure in place from the start to support their strategy.

Having experienced success with the DSMN8 platform as part of Netgear, Arlo decided to implement the solution once again.

Introducing an employee advocacy program with DSMN8 enabled Arlo to share brand-approved content with employees and segment users based on department and interests. Employees could share with ease, with features including auto-scheduling making the process seamless.

The solution elevated the traditional product training approach and helped turn employees into authentic social sellers, by providing a rich resource filled with relevant content.

After an initial pilot launch, DSMN8 was implemented across departments. Arlo saw employees not just digesting content, but sharing it on their own LinkedIn and Twitter profiles too.

Arlo saw employee product learning and knowledge increase across departments as well as confidence.

The solution enabled employees to easily build a rapport with their social networks that began to support the wider businesses sales efforts.

Employees reportedly felt closer to the business, had increased trust and became more proficient in product capabilities and features.

In fact, 98% of users saw a vast improvement in product knowledge just 6 months following the platform launch. This elevated their expertise and professional standing amongst peers.

Arlo were even able to identify some internal employee influencers with highly relevant and engaged social networks!

Overall, the platform elevated employee learning and became integrated with the company from the start. 35% of all employees became active users of DSMN8.

The program generated the following results over a 6 month period: