Your employees already have a voice. Turn it into your competitive edge with content tools, automation, and performance insights, all in one platform.
Make it effortless for employees to share on-brand content.
Helping employees grow their personal brand benefits your business, too. LinkedIn is the key platform for this, and DSMN8 makes it easy to share expert insights and company content consistently.
Thoughtful, consistent posting builds credibility, sparks conversations, and keeps your brand top of mind with future buyers.
In fact, 75% of decision makers say thought leadership has led them to research a product or service they weren’t considering (LinkedIn & Edelman, 2024).
Boost social media reach and engagement like never before.
People trust real voices over corporate messaging. With DSMN8, you can scale authentic employee influence across your organization.
Employee-shared content receives 8x more engagement than brand content (Social Media Today). Tap into that credibility to reach new audiences, build brand trust, and humanize your business, while keeping full control and compliance.
Empower your workforce to develop professional personal brands.
Building a personal brand is in the best interest of your employees and your business. And in the age of social media, LinkedIn is the place to do this.
Consistently sharing industry and company insights is a fantastic way to showcase expertise and become seen as a thought leader.
A key part of social selling is building rapport with your prospects. Getting your content (and consequently, company) in front of people on social media leads to conversations. It also ensures that you’re front-of-mind when they’re ready to buy.
In fact, 75% of decision makers and C-Suite execs say that a piece of thought leadership led them to research a product or service they were not previously considering (LinkedIn & Edelman 2024).
Encourage & Source Employee-Generated Content
DSMN8 makes it easy to collect and share original employee content, with usage rights included. Highlight company culture and showcase real moments.
Boost Company Page & Leadership Content
Use the ‘Boost post’ feature to surface key LinkedIn posts from your company page or executives. Employees can like or share with one click, helping you increase reach, engagement, and visibility.
Streamline Content Creation and Sharing
Automatically pull fresh content from your brand channels into DSMN8. Generate multiple caption variations with the AI assistant. Employees can opt for auto-scheduling for a hands off approach.
User Management
Segment users by role, region, or language to deliver relevant content. Let teams like marketing create posts, while others share approved content. Securely delegate access to executive accounts.
Demonstrate ROI with Analytics Reporting
Track the impact of employee activity with a full analytics dashboard. Automatically add UTM tags to every post and measure ROI through reach, engagement, and earned media value.
Reward Employee Participation
Boost engagement with built-in gamification. Use points, leaderboards, and optional rewards or charity donations to encourage friendly competition across teams.
See DSMN8 in Action
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All-in-One
Employee Advocacy
Software for Your
Entire Organization
Android & iOS Apps
Reach employees wherever they work: office-based or not.
Analytics & Reporting
Get insight into your program performance and demonstrate ROI with a detailed analytics suite.
Company Notifications
Real-time and automated notifications via email, Slack, Teams, in-app, and mobile push.
UTM Parameters
Integrate data with the platforms you use, e.g. Google Analytics, HubSpot, and Salesforce.
User-Friendly Experience
An easy-to-use platform that resembles social media sites.
Integrate Trusted Sources
Add trusted content sources like your company blog to scale your program quickly.
Employee Personalization
Provide relevant content to each employee through user and team tags or groups.
Internal Comms Newsletters
Newsletter feature to send internal communications and content to employees.
Brand Customization
Create a familiar experience with your company logo & colors.
Simplified Social Sharing
Directly share to Facebook, LinkedIn, Twitter, Instagram, Xing, Messenger, WhatsApp, and Email.
Employee Polls
Get instant feedback with polls for specific employee groups or go company-wide.
AI Content Assistant
Speed up content creation with our AI content assistant. Provide multiple post captions with ease.
How active are your employees on social media?
Want to see how your employee social media activity stacks up against the competition? We analyze thousands of companies across industries to reveal who's leading the social conversation. Discover your ranking or get a custom analysis of your organization's impact today.
Employee Advocacy RankingsGet a Personalized Analysis
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Employee shares on their personal social channels via DSMN8 has become one of the highest referrers of traffic to the AWIN site, securing employee advocacy as a core part of our marketing strategy. Seeing the results further motivates our teams to continue sharing company content.
SARAH RUZGAR
Global Communications Lead
Take content marketing further with your employee influencers.
Bring your teams, social channels, and content together to launch a high-impact employee advocacy program in no time!
Thousands of employees around the world use DSMN8 to make brand communications more human at scale.
Frequently Asked Questions
What is an “employee influencer”?
An employee influencer is a team member who shares company and industry content on social channels.
Their authentic voice and human connection build brand reach beyond corporate channels.
How does this differ from standard employee advocacy or a brand ambassador program?
While employee advocacy often focuses on encouraging staff to share pre-approved company content, employee influencer programs go a step further:
They empower individuals to build their personal brand and thought-leadership alongside company messaging.
They treat employees as internal influencers: subject-matter experts whose voices resonate with audiences.
Why should we build an employee influencer program? What are the benefits?
Here are a few benefits DSMN8 clients see from their employee influencer programs:
Authentic reach & credibility: People respond to real voices more than brand messaging.
High engagement: Employee-shared content outperforms brand channel content in engagement and reach. Our data revealed that a CEO with 5K followers can achieve the same engagement as a company page with 300K followers.
Cost efficiency: Leveraging existing employees can be more budget-friendly than relying solely on external paid influencers. Dropbox saw a cost-per-click of just $0.91 with DSMN8.
Talent & employer brand: Employees gain visibility, career value, and feel more engaged; that in turn boosts your employer brand.
What features does DSMN8 bring to support an employee influencer program?
- Easy content creation, sharing & scheduling (including mobile apps) so employees can share from anywhere.
- Tools for sourcing employee-generated content (EGC) for brand-safe use with licensing rights.
- Segmentation by role/region/language so you can deliver relevant content to each employee group.
- Analytics and ROI tracking (such as UTM tagging, engagement, and earned media value) to quantify impact.
- Delegate access for securely creating and sharing thought leadership content on behalf of senior executives.
- Gamification (leaderboards, points) to boost participation and friendly competition.
How do we select employees to act as influencers?
Look for staff who are already active on social media and comfortable sharing insights.
Mix levels: not just senior thought leaders but also rising stars and “everyday experts”: each network has value.
Provide training and guidelines to ensure they feel confident, supported, and motivated.
Grab our ‘ideal advocate profiles’ worksheet to help plan this.
How do we measure success and ROI?
Track reach, engagement, shares from employee posts (via the platform, UTM parameters, referral metrics in Google Analytics).
Measure downstream impact: website traffic, lead generation, conversions linked to employee-shared content.
Monitor employee participation, adoption rate, and growth of your internal influencer network.
Use qualitative metrics too: improvement in employer brand perception, employee satisfaction, culture uplift.
