Your employees are the heartbeat of your retail brand. When they share genuine experiences and insights on social media, customers and job seekers notice. DSMN8 makes it easy and safe for your team to become brand ambassadors, helping you build trust, increase sales, and attract top talent.
The Challenges of Employee Advocacy for
Retail and Consumer Goods
Retail brands face fierce competition for online attention. Customers are looking for real recommendations from people they trust, while job seekers want to see authentic company culture and values.
Encouraging employees to share their stories and product knowledge can help your brand connect with both audiences. However, many retailers worry about losing control over their messaging or facing compliance issues if staff post something inappropriate.
Manual management might be possible for a small team, but as your company grows, it becomes overwhelming to track, review, and support employee content. Without the right tools, maintaining consistency and brand safety can be challenging, and employees may lack the confidence to participate effectively.
Retailers need a way to support authentic employee advocacy while protecting the brand and making it easy for staff to get involved on social media.
The Solution
Start with a clear social media policy and provide training to help employees build their personal brands confidently and responsibly.
DSMN8 makes it easy for your team to share approved, on-brand content—no matter how large your workforce grows.
Safely amplify your reach, showcase your culture, and engage employees with support every step of the way, including hands-on onboarding, program management, and ongoing training from our customer success team.
Your Brand-Approved & Compliant Content Feed
DSMN8 delivers a managed stream of consistent company news, commentary, and thought leadership from your employees to key audiences. Content admins can approve all employee-generated content to ensure messaging is appropriate, on-brand, and legally compliant.
Humanize Your Company Content
There's no more authentic way to showcase life at your company than through the people who live it day-in and day-out: your employees. Studies show that a company's employees have an accumulative reach 10x higher than company social media pages. Build trust on social media with employee-generated content, and attract top talent.
Engage Employees Like Never Before
Personalize the content feed to provide the most relevant experience to each employee through advanced user and team segmentation. Content can be segmented by language, department, groups, and interests. Quickly scale and grow large advocacy programs that capture the interests of employees, without the need for manual content management.
Don't Have Enough Time?
We get it: retail employees are busy. With DSMN8, employees can opt for AI-assisted auto-scheduling. Our technology manages content distribution in natural streams to avoid duplication across networks. DSMN8 integrates with the tools you already use: Microsoft Teams and Slack. Our mobile app makes it easy for employees to share on-the-go!
Dedicated Program Manager Features
Full oversight of your employee program is complemented with exclusive program manager permissions. Whatever the scale, manage your program with ease. Assign permissions to specific groups, departments, or roles for additional support. Allow specific employees to curate, review, and approve submissions.
Reward Employee Participation and Success
Those in sales or marketing roles will know the benefits of sharing to social media. It drives engagement, improves social selling, and allows you to develop your personal brand with thought leadership. However, there's no hiding the fact that some employees might need that extra push! Drive adoption and engagement with the built-in points-based gamification engine.
How DSMN8 Works
Watch the 90-second platform tour below for a quick overview of DSMN8.
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Increase sales with employee-generated content.
In retail, trust and personal connection influence every purchase. DSMN8 makes it easy for store associates and staff to share real product recommendations, showcase new arrivals, and highlight memorable in-store experiences on social media.
When employees share content, your brand gains credibility, reaches more customers, and stands out in a crowded market. Shoppers respond to genuine voices, which leads to stronger relationships and more engaged customers.
Leads generated through employee advocacy are seven times more likely to convert, according to IBM. By empowering your team to share what makes your retail brand unique, you can increase sales and grow lasting customer loyalty.
Expand your reach and boost engagement.
In retail, your staff are your most powerful advocates. DSMN8 makes it easy for employees at every level to share compliant, on-brand content on social media, helping your marketing campaigns go further and reach more potential customers.
Employee-shared posts often receive eight times more engagement than brand content, and 92% of consumers trust recommendations from people over companies. By activating your team, you unlock stronger word-of-mouth, better relationships with shoppers, and greater impact for every campaign.
With DSMN8, your employees can share relevant updates, product launches, and company news that customers care about, helping your brand stand out and grow in a crowded market.
Showcase your company culture in the most authentic way.
Top candidates always look at your company’s social media before applying. Will they find generic images, or a real glimpse into daily life at your stores?
Workplace happiness and job satisfaction matter more than ever. Behind-the-scenes photos and videos from your retail team help future employees see what it’s really like to be part of your company.
With DSMN8, it’s easy for staff to capture and share these genuine moments. Employees can submit content for approval and recognition, while your brand gains a library of authentic stories to share at scale.
Ensure maximum reach of every job opportunity shared.
DSMN8 helps your retail team share open roles and company news across their own professional networks, reaching far more candidates than your company channels alone.
When employees share your job postings, your content benefits from a cumulative following that is often over ten times larger than your corporate accounts. Some companies have recorded up to 561% greater reach through employee advocacy.
Attracting top talent remains a major challenge for retail, with 76% of decision-makers citing it as their biggest obstacle (Glassdoor). Many quality candidates simply are not seeing your vacancy posts. LinkedIn data shows more than 75% of people who recently changed jobs used the platform to inform their decision, and recruits sourced on LinkedIn are 40% less likely to leave within six months.
By enabling your employees to share job opportunities, you increase the likelihood that the right candidates will see and engage with your roles.
Empower your retail and consumer goods employees to create authentic content. Showcase your company culture and reach the right people.
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All-in-One
Employee Advocacy
Software for Your
Entire Organization
Android & iOS Apps
Reach employees wherever they work: office-based or not.
Analytics & Reporting
Get insight into your program performance and demonstrate ROI with a detailed analytics suite.
Company Notifications
Real-time and automated notifications via email, Slack, Teams, in-app, and mobile push.
UTM Parameters
Integrate data with the platforms you use, e.g. Google Analytics, HubSpot, and Salesforce.
User-Friendly Experience
An easy-to-use platform that resembles social media sites.
Integrate Trusted Sources
Add trusted content sources like your company blog to scale your program quickly.
Employee Personalization
Provide relevant content to each employee through user and team tags or groups.
Internal Comms Newsletters
Newsletter feature to send internal communications and content to employees.
Brand Customization
Create a familiar experience with your company logo & colors.
Simplified Social Sharing
Directly share to Facebook, LinkedIn, Twitter, Instagram, Xing, Messenger, WhatsApp, and Email.
Employee Polls
Get instant feedback with polls for specific employee groups or go company-wide.
AI Content Assistant
Speed up content creation with our AI content assistant. Provide multiple post captions with ease.
How active are your employees on social media?
Want to see how your employee social media activity stacks up against the competition? We analyze thousands of companies across industries to reveal who's leading the social conversation. Discover your ranking in the Retail sector or get a custom analysis of your organization's impact today.
Employee Advocacy RankingsGet a Personalized Analysis
Become the company people trust and want to work for, through employee influence.
Bring your teams, social channels, and content together to launch a high-impact employee advocacy program in no time!
Thousands of employees around the world use DSMN8 to make brand communications more human at scale.
See it in action
