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The #1 Employee Advocacy Platform on G2

Build trust. Empower employees. Grow sales.

DSMN8 enables retail brands to let store staff, specialists, and brand teams share genuine experiences — safely, at scale — so your brand becomes more human before the sale.

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Earned Media Value
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Why retail brands struggle to make employees visible. Here's why:

Corporate & product posts dominate, preventing individual voices from rising.

Store staff and specialists aren’t empowered or confident to post.

ROI from employee social activity isn't connected to business outcomes.

The result? Branding fatigue, missed influence before purchase, and untapped word-of-mouth.

Give your employees a voice, and your company a competitive edge.

Your employees aren’t just staff — they’re the face of your brand.

DSMN8 makes it easy for store teams, brand reps, and regional managers to share product launches, in-store moments, and customer success stories that build trust before a purchase.

92% of consumers trust recommendations from people over companies.

When your people are visible, your brand becomes more trusted — online and in-store.

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Shoppers connect with people, not faceless brands. So do future hires.

When your employees share behind-the-scenes moments, product passion, and team wins, candidates and customers alike see your culture in action.

For Retail Marketing Directors and HR Leaders, that means a stronger employer brand and higher-quality applications,  from sales associates to store leaders.

With DSMN8, your teams become your most authentic ambassadors for both brand and culture.

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Retail leaders need more than engagement metrics. They need measurable impact.

DSMN8 lets staff share content in seconds, without interrupting store operations, while giving marketing and brand teams the analytics they need to prove ROI.

Track engagement, earned media value, and sales influence across locations. Connect advocacy to website traffic with UTM tracking, allowing you to easily see conversions in analytics tools.

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See DSMN8 in Action

Discover how DSMN8 works in just 90 seconds.

Ready for the full tour?

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Whether you’re a multi-brand retailer, D2C brand, regional chain, or global CPG company — DSMN8 adapts to your needs.

Efficient content sharing

AI, auto-scheduling & one-click boosting for your busy employees.

Secure and compliant

Enterprise security & approval workflows to ensure compliance and on-brand messaging.

User-friendly

Easy for employees to use and admins to manage on desktop and mobile, while integrating with internal comms.

Employee-generated content

Empower store teams, brand reps, and ambassadors to share authentic stories.

ROI & analytics

Measurable impact with comprehensive ROI-driven analytics.

Recognition & rewards

Provide optional rewards and encourage friendly competition with leaderboards.

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DSMN8 has been a phenomenal tool in helping to increase both professional and personal exposure. It has also helped change the company perception, where employees are now proud, proactive, and a collaborative force in sharing brand-related content.

Lesley White, Deputy Vice President Human Resources - Huawei

Lesley White, Deputy Vice President Human Resources.

Read the case study
18.46

of consultants in the #1 retail company are sharing content on LinkedIn.

Source: DSMN8 Retail leaderboard.

How active are your employees on social media?

and how does this compare with your competitors?

Get a Free Competitor Analysis Review
Ready to Get Started?
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Book a demo and discover how store staff and product teams can become trusted voices that drive reach, sales, and brand love.

Enterprise Security
Executive Influence
AI & Automation
General Motors HQ
General Motors: The Power of Employee Advocacy

General Motors: The Power of Employee Advocacy

PMI Lausanne Office
How Philip Morris International Transformed Employee Advocacy in a Regulated Industry

How Philip Morris International Transformed Employee Advocacy in a Regulated Industry

Swiss Post Headquarters
Swiss Post: How a Multinational Organization Scaled Employee Advocacy

Swiss Post: How a Multinational Organization Scaled Employee Advocacy

Mercuri Urval Leadership
Mercuri Urval: Becoming Top of Mind for Top Talent

Mercuri Urval: Becoming Top of Mind for Top Talent

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COSMO CONSULT: How FOMO Led to Employee Advocacy Glory

COSMO CONSULT: How FOMO Led to Employee Advocacy Glory

Kreston Reeves Images - 2
Kreston Reeves: Encouraging Authentic Employee Advocacy in a Risk-Free Way

Kreston Reeves: Encouraging Authentic Employee Advocacy in a Risk-Free Way

AkzoNobel Sailboat | DSMN8 Case Study
AkzoNobel: Driving $100k+ Impact with Employee Influencers

AkzoNobel: Driving $100k+ Impact with Employee Influencers

Greyp Bikes Employee Advocacy Case Study
Greyp Bikes: Empowering Employees to Become Thought Leaders on Social

Greyp Bikes: Empowering Employees to Become Thought Leaders on Social

Unit4 Employee Advocacy
Unit4: Turning Inactive Employees Into Social Media Influencers With DSMN8

Unit4: Turning Inactive Employees Into Social Media Influencers With DSMN8

Frank Recruitment Group
Frank Recruitment Group: Employee Thought Leaders with DSMN8

Frank Recruitment Group: Employee Thought Leaders with DSMN8

Grünenthal x DSMN8
Grünenthal: Engaging Employees with DSMN8

Grünenthal: Engaging Employees with DSMN8

Awin DSMN8 Case Study
Awin: Employee Influencers with DSMN8

Awin: Employee Influencers with DSMN8

How can retail store teams boost brand trust through employee advocacy?

When employees become visible voices rather than faceless brands, trust increases — especially in consumer-goods and retail settings, where shoppers want real people behind the products. DSMN8 is built to enable store teams and specialists to share easily and safely.

Retail staff and brand ambassadors can share authentic store moments, product launches, behind-the-scenes content, customer success stories and more, tracked and approved by you.

How does DSMN8 work?

DSMN8 provides your employees with a desktop dashboard and mobile app of ready-to-share content. Admins can pre-approve posts and let employees suggest content and add their own voice. With built-in scheduling, automation, and analytics, it’s easy to launch and scale an advocacy program without adding extra workload.

What results can I expect from DSMN8?

Most clients see a significant lift in reach and engagement within weeks of launching. In fact, employee-shared posts consistently outperform branded content. Our customers report increased website traffic, social media reach and engagement, increased applicants for roles and higher quality leads — all while reducing reliance on ads.

How secure is DSMN8?

Security is a top priority. DSMN8 supports enterprise-grade security such as Single Sign-On (SSO), ISO-27001 certification, and strict data protection standards. You can be confident that your brand and employee data are safe. Learn more about DSMN8’s security.

What tools does DSMN8 integrate with?

DSMN8 connects with tools like Slack, Salesforce, Microsoft Teams, Analytics platforms, and more. This makes it easy to keep advocacy aligned with your marketing and sales stack, while making adoption smooth for employees. Read more about our integrations.

How do you measure success with DSMN8?

DSMN8’s analytics suite shows you exactly what’s working: shares, clicks, engagement, earned media value, and more. You’ll know which content drives results and how engaged your employee advocates are.

What support does DSMN8 provide?

We don’t just hand you the software and walk away. From onboarding to strategy guidance, training resources, and templates, our customer success team is with you every step. Whether you’re new to advocacy or scaling globally, you’ll always have expert support.

We don't have time to curate content. Do you offer this?

Absolutely. For time-poor teams looking to scale content production, DSMN8 offers Managed Services with our expert team.