Employee Advocacy for Retail & Consumer Goods

It's time to empower your employees to create social media content! We make it risk-free for retail companies to build trust, increase organic reach, and boost sales. Attract top talent by showcasing authentic company culture at scale, all through the voices people value most: your employees.

See it in action

The all-in-one employee advocacy platform. Leverage employee-generated content to engage your audience on social media, grow organic traffic, and level up social sales. Track results and recognize employee efforts with a comprehensive analytics suite.

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The Challenges of Employee Advocacy for
Retail and Consumer Goods

You want to stand out from your competitors on social media, especially in a saturated industry like retail.

Meanwhile you’re looking to attract quality candidates for your open positions.

So you’ve decided that authentic content from employees is the way to go.

Why?

It’ll boost your social media reach, leading to increased sales, while giving a positive impression of your company culture to potential recruits.

But…

Although you want your employees to be empowered to create social media content, what happens if they post something inappropriate?

The last thing you need is a PR nightmare.

How can you monitor the content your employees create and share to make sure it’s on-brand and legally compliant?

With a small team of 10-50 employees, a manual employee advocacy program is manageable…

But when it comes to about consumer goods businesses with over 500 employees?

That’s when you need an employee advocacy platform.

The Solution

Start with creating a clear social media policy that outlines what employees can and can’t post online.

Provide training and support, letting your employees that you’re actively encouraging them to build personal brands.

Now it’s time to make it easy for them to create and share on-brand content.

DSMN8’s All-in-One Employee Advocacy Platform helps you master employee-generated content, authentically showcase your company culture, reach and influence top talent, and engage your workforce like never before.

Our dedicated customer success team will guide you through the process of setting up your employee advocacy program, provide support to your program managers, and training for all employees using the platform.

Your Brand-Approved & Compliant Content Feed

DSMN8 delivers a managed stream of consistent company news, commentary, and thought leadership from your employees to key audiences. Content admins can approve all employee-generated content to ensure messaging is appropriate, on-brand, and legally compliant.

Humanize Your Company Content

There's no more authentic way to showcase life at your company than through the people who live it day-in and day-out: your employees. Studies show that a company's employees have an accumulative reach 10x higher than company social media pages. Build trust on social media with employee-generated content, and attract top talent.

Engage Employees Like Never Before

Personalize the content feed to provide the most relevant experience to each employee through advanced user and team segmentation. Content can be segmented by language, department, groups, and interests. Quickly scale and grow large advocacy programs that capture the interests of employees, without the need for manual content management.

Don't Have Enough Time?

We get it: retail employees are busy. With DSMN8, employees can opt for AI-assisted auto-scheduling. Our technology manages content distribution in natural streams to avoid duplication across networks. DSMN8 integrates with the tools you already use: Microsoft Teams and Slack. Our mobile app makes it easy for employees to share on-the-go!

Dedicated Program Manager Features

Full oversight of your employee program is complemented with exclusive program manager permissions. Whatever the scale, manage your program with ease. Assign permissions to specific groups, departments, or roles for additional support. Allow specific employees to curate, review, and approve submissions.

Reward Employee Participation and Success

Those in sales or marketing roles will know the benefits of sharing to social media. It drives engagement, improves social selling, and allows you to develop your personal brand with thought leadership. However, there's no hiding the fact that some employees might need that extra push! Drive adoption and engagement with the built-in points-based gamification engine.

How Employee Advocacy Elevates Your Company

Give your content the reach and engagement it deserves.

We’ll help you grow your social share of voice. DSMN8 makes it easy for retail employees at all levels to become more active across their social networks.

Our platform serves the most relevant and compliant on-brand content ready for employees to share, creating a custom distribution channel for your brand. Maximize the awareness and impact of content created by your marketing team.

Employee-shared content typically sees 8x more engagement than brand content (Social Media Today Employee Advocacy Survey 2019). The answer to greater performance for your key messaging is already within your company.

Combine this with 92% of consumers trusting peer recommendations, even from those they don’t know, over brand content (Expert Voice, Psychology of Brand Trust). Then you can see the potential impact an effective employee advocacy program can have!

Give your employees a reason to increase word-of-mouth, strengthen relationships, and advocate for your company with DSMN8’s employee advocacy tool. Provide the most relevant content around the key topics your customers, prospects, and future employees value.

Showcase your company culture in the most authentic way.

It's no secret that quality candidates will check out your company social media pages before applying for a job. When they look, what will they see? Will they see staged stock photography, or will they get a genuine feel of what it's like to work for your company?

Workplace happiness and job satisfaction are hugely important factors for the emerging workforce. Reading is one thing, but seeing behind-the-scenes content is how quality candidates really get to know their future colleagues.

Encouraging employees to create photo and video content of those special behind-the-scenes moments is the perfect way to source authentic company culture content at scale.

DSMN8 is the one-stop-shop for employees to capture, submit, and be rewarded for creating text, photo, and video content. Admin users can then approve, give credit, and upload for company-wide sharing.

Ensure maximum reach of every job opportunity shared.

With our Employee Advocacy Platform, we'll help you grow your social share of voice, by making it easy for your employees to be more active on their professional social networks.

The basic theory of employee advocacy is that a company's employees have a cumulative following of more than 10x the company's corporate accounts. By getting your employees to share, the potential reach of your content will significantly broaden, with results of up to 561% recorded!

In a Glassdoor study, 76% of decision-makers said that attracting quality candidates was their biggest challenge. Well, what if it's because those quality candidates aren't seeing your posts advertising a vacancy?

According to Linkedin data, over 75% of people who recently changed jobs used Linkedin to inform their decision. Recruits sourced on Linkedin were 40% less likely to leave the company within the first six months.

Sharing job opportunities via your employees means that top candidates are more likely to see them. They're more likely to engage too!

Empower your retail and consumer goods employees to create authentic content. Showcase your true company culture and reach the right people!

See it in action

All-in-One
Employee Advocacy
Software for Your
Entire Organization

Android & iOS Apps

Reach employees wherever they work: office-based or not.

Analytics & Reporting

Get insight into your program performance and demonstrate ROI with a detailed analytics suite.

Company Notifications

Real-time and automated notifications via email, Slack, Teams, in-app, and mobile push.

UTM Parameters

Integrate data with the platforms you use, e.g. Google Analytics, HubSpot, and Salesforce.

User-Friendly Experience

An easy-to-use platform that resembles social media sites.

Integrate Trusted Sources

Add trusted content sources like your company blog to scale your program quickly.

Employee Personalization

Provide relevant content to each employee through user and team tags or groups.

Internal Comms Newsletters

Newsletter feature to send internal communications and content to employees.

Brand Customization

Create a familiar experience with your company logo & colors.

Simplified Social Sharing

Directly share to Facebook, LinkedIn, Twitter, Instagram, Xing, Messenger, WhatsApp, and Email.

Employee Polls

Get instant feedback with polls for specific employee groups or go company-wide.

AI Content Assistant

Speed up content creation with our AI content assistant. Provide multiple post captions with ease.

How active are your employees on social media?

Want to see how your employee social media activity stacks up against the competition? We analyze thousands of companies across industries to reveal who's leading the social conversation. Discover your ranking in the Retail sector or get a custom analysis of your organization's impact today.

Employee Advocacy Rankings Get a Personalized Analysis

Become the company people trust and want to work for, through employee influence.

Bring your teams, social channels, and content together to launch a high-impact employee advocacy program in no time!

Thousands of employees around the world use DSMN8 to make brand communications more human at scale.

See it in action

Employee Advocacy for Retail & Consumer Goods

The Challenges of Employee Advocacy for
Retail and Consumer Goods

The Solution