United baggage handler and in-house photographer Joe Lammerman works on the ramp at O'Hare International Airport on Jan. 15, 2020, in Chicago. (E. Jason Wambsgans / Chicago Tribune)

Are you getting paid for that Instagram post?

Companies Tap Employees To Spread More 'Authentic' Messages Online This article was written by Lauren Zumbach for The Chicago Tribune and originally published on Friday…

Jody Leon28/01/2020

DSMN8 News Employee Advocacy Employee Influencers

What’s Next for Employee Advocacy? – Casey Hall

This interview was conducted and written by Casey Hall. Casey is a Social Media Consultant and President of Lumberjack Social LLC. This interview originally posted…

Lewis Gray21/01/2020

Employee Advocacy Marketing

3 Content Must-Haves for Employee Advocacy Success

An employee advocacy program is nothing without content. A guide to company content categorization, with helpful tips on who is more likely to share which…

DSMN816/01/2020

Employee Advocacy Employee Influencers Marketing

The 5 Key Elements of an Employee Advocacy Program

When correctly implemented, an employee advocacy program can make a remarkable impact on maximizing your brand’s reach and driving engagement, and your employees can prove…

Lewis Gray21/11/2019

Employee Advocacy Employee Influencers

How to Crush it with Employee Influencers

So, you’ve conducted an in-depth review of employee advocacy tools, and you’ve now identified one as the perfect way to implement your employee influencer program.…

Lewis Gray13/11/2019

Employee Advocacy Employee Influencers Employer Branding

5 Companies Championing Employee Influence

Employee influence is on the rise as social influencers begin to take a back seat in advocating for brands. After all, people are more likely…

Lewis Gray07/11/2019

Employee Advocacy

4 Benefits of Employee Advocacy Your Boss Needs to Know

Last Updated: 25th March 2024. So, you want to launch an advocacy program in your organization. You are now faced with the familiar, and often…

Lewis Gray01/11/2019

LinkedIn Creating The Perfect Post To Increase Engagement

Employee Advocacy LinkedIn Personal Branding

Creating The Perfect LinkedIn Post To Increase Engagement [Infographic]

LinkedIn is a rapidly growing and fast-changing platform, and there’s no denying that it’s become an essential for just about any professional, regardless of role…

DSMN811/03/2019

Employee Advocacy Employer Branding

Branding Through Storytelling and How Advocacy Can Help

In this article we’ll look at how branding through storytelling works and importantly, how advocacy can help to amplify its value. It requires more than…

DSMN829/05/2018

Employee Advocacy

How Employee Advocacy Works: With an Example Case Study

Interested in creating your own employee advocacy program but not sure where to start? Discover what one looks like in action with our example study…

DSMN815/05/2018

Employee Advocacy

Are you getting paid for that Instagram post?

Branding Through Storytelling and How Advocacy Can Help

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