Most platforms stop at impressions and likes — numbers that don’t tie to business outcomes.
The #1 Employee Advocacy Platform on G2
The most advanced employee advocacy analytics suite
Track every share, click, and conversion — and finally prove the true impact of employee advocacy.
Turn Employee Social Media Activity Into Full-Funnel Insights
Most advocacy tools stop at impressions and likes.
DSMN8 goes deeper, giving you reliable, actionable data that connects employee shares to business outcomes.
The problem with most analytics:
No Attribution
Without proper tracking, it’s impossible to connect advocacy efforts to actual pipeline or revenue.
Can't Compare Performance
Hard to identify top advocates or compare teams and content without granular, consistent data.
Can't Prove Impact
Leadership asks for ROI proof, but current tools don’t provide the evidence you need.
How DSMN8 Analytics Suite Works
1: Aggregate data
Automatically collect performance across all employee-shared content.
2: Visualise results
Custom dashboards for reach, clicks, engagement, shares, and channels.
3: Compare performance
Analyse which teams, regions, campaigns, and posts perform best.
4: Attribute ROI
Connect the dots between employee activity and business impact with earned media value and UTM tracking.
5: Export & share
Download reports to analyze and share insights with leadership.
Everything you need to track employee advocacy
Automatic UTMs
See website traffic and conversions in GA4 and more.
Custom Dashboards
Instantly see the most important metrics to your organization.
Campaigns & Events
Track the results of specific employee advocacy campaigns and events.
Individual & Team Drilldowns
Deep-dive into metrics for individual users, teams or regions.
Earned Media Value
Put a monetary value on your employee advocacy reach, compared with your LinkedIn ads CPC.
Video Analytics
See the impressions, views and watch time of LinkedIn videos.
Integrations & Exports
Integrate and export with ease to analyze program data externally.
“Not only does DSMN8 amplify our content and assist in our teams’ social selling efforts, but it allows us to track and attach a monetary value to all of this activity.”
“The provided clear insights into engagement, helping us track the real value of our advocacy. Overall, DSMN8 not only boosted our digital footprint but also created a stronger sense of pride in representing Gallagher online. A fantastic tool for any organization looking to harness the true power of employee advocacy.”
“DSMN8 offers a wide range of features that cater to different employee advocacy needs. The dashboard, in particular, provides detailed insights that help in strategizing our campaigns.”
“The analytics suite allowed us to measure the financial success of the initiative, and also allowed us to monitor metrics like active users, shares, and audience size. Allowing us to tweak our strategy based on employees’ sharing habits.”
“DSMN8 provides members with an easy-to-use interface that helps keep in control of your organisation’s social media activity with the added benefit of additional analytics to really understand your .”
“Employee shares on their personal social channels via DSMN8 has become one of the highest referrers of traffic to the AWIN site, securing employee advocacy as a core part of our marketing strategy. Seeing the results further motivates our teams to continue sharing company content.”
Join global enterprise teams who trust DSMN8 to deliver accurate, actionable employee advocacy analytics.
Custom Dashboards
Automatic UTMs
Integrate & Export Data
Frequently Asked Questions
Why is DSMN8’s analytics better than traditional employee advocacy tools?
DSMN8’s employee advocacy analytics goes beyond vanity metrics and measures full-funnel impact — from reach and engagement to conversions and ROI.
Can we track employee advocacy performance by team or region?
Yes — you can segment by department, group, location, campaign, or individual, and create custom dashboards.
Will employees see their own analytics?
Yes, employees get their own performance insights to stay motivated and improve their content.
How does earned media value (EMV) work in DSMN8?
Benchmark employee-driven reach against your paid media value to show ROI and comparative cost-per-click.
How secure is DSMN8?
Security is a top priority. DSMN8 supports enterprise-grade security such as Single Sign-On (SSO), ISO-27001 certification, and strict data protection standards. You can be confident that your brand and employee data are safe. Learn more about DSMN8’s security.
What tools does DSMN8 integrate with?
DSMN8 connects with tools like Slack, Salesforce, Microsoft Teams, Analytics platforms, and more. This makes it easy to keep advocacy aligned with your marketing and sales stack, while making adoption smooth for employees. Read more about our integrations.
What support does DSMN8 provide?
We don’t just hand you the software and walk away. From onboarding to strategy guidance, training resources, and templates, our customer success team is with you every step. Whether you’re new to advocacy or scaling globally, you’ll always have expert support.
