How G2 Drives LinkedIn Engagement with Employee Advocacy | Jenny Gardynski [Podcast]

Before going global, Aptean started small on purpose. Their pilot group became the testing ground for proof of value for a successful full-scale rollout.

Lewis Gray04/06/2026

Podcast Employee Advocacy

How to Use a Pilot Group to Scale Employee Advocacy Globally | Aptean [Podcast]

Before going global, Aptean started small on purpose. Their pilot group became the testing ground for proof of value for a successful full-scale rollout.

Lewis Gray13/05/2026

LinkedIn Employee Advocacy Original Research

Does LinkedIn Content Format Actually Matter? 10 Experts Weigh In

Does LinkedIn content format really matter? Our analysis of 110,000 posts, plus insights from 10 experts, reveals what to focus on instead.

Emily Neal08/05/2026

Podcast Employee Advocacy

Why Your Consultants Are Your Best Marketing Channel With Efficio’s Vicky Cunningham [Podcast]

Vicky Cunningham explores how Efficio transformed its social strategy by leveraging employee advocacy to drive direct business opportunities.

Lewis Gray25/03/2026

LinkedIn Trending

The Social Media Manager’s Guide to the LinkedIn Algorithm in 2026

Everything you need to know about the LinkedIn Algorithm in 2026: what drives reach, engagement & results, backed by data from 500,000+ LinkedIn posts.

Lewis Gray24/03/2026

Podcast episode featuring picture of guest Tolu.

Podcast Employee Advocacy

How Hatch Got Engineers to Post on LinkedIn | Tolulope Aribisala-Tijani [Podcast]

Learn how Hatch activate engineers on social media through personal branding and overcoming barriers to scale out their employee advocacy program.

Lewis Gray18/03/2026

AI

Employee Advocacy is Now an SEO and GEO Strategy

LinkedIn is now the #1 most-cited domain for AI search. Find out why an employee advocacy GEO strategy is your most powerful play — and…

Emily Neal11/03/2026

Podcast Employee Advocacy

How to Build an Employee Advocacy Program in a Regulated Industry | Broadridge [Podcast]

Learn how Broadridge revitalized an existing program by focusing on user experience, reducing barriers to entry, and leveraging executive influence.

Lewis Gray11/03/2026

Podcast Employee Advocacy

How to Launch an Employee Advocacy Program in Accounting | AICPA & CIMA [Podcast]

Learn how AICPA & CIMA’s turned a pilot program into a culture-driven employee advocacy success story, achieving a 540% increase in active employees shares.

Lewis Gray04/03/2026

Podcast Employee Advocacy

How BT is Scaling Employee-Generated Content | Robyn Fawcett [Podcast]

BT Group’s Robyn Fawcett shares her strategy for scaling authentic employee-generated content through influencer-led training, executive employee advocacy.

Lewis Gray25/02/2026

LinkedIn

Does LinkedIn Content Format Actually Matter? 10 Experts Weigh In

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