Greyp empowered their employees to demonstrate thought leadership on social media, helping to attract top talent, and increasing brand awareness and website traffic.

ROI was achieved after just one month of using DSMN8. In 5 months, over $23,490 in comparative media spend was generated from just 55 users.

This was all made possible when Greyp decided to leverage a previously untapped audience for the company – their employees’ networks.

We knew that Greyp employees were connected to the people most critical to the organization; customers, thought leaders, and potential employees.

Getting them to share on-brand content would be the most authentic and cost-effective way of getting in front of these people.

The tech team plays an integral role at Greyp, and the battle to attract top talent in this industry rages on!

Greyp realized early that in order to cement themselves as an authority in this space, they would need their current workforce to demonstrate thought leadership by sharing Greyp’s latest news and innovations.

With an awesome brand having already taken shape, building awareness and familiarity with the brand were just as important for the folks at Greyp.

Their brand screams authenticity, so they knew they wanted to do all of this in the most natural way possible. All while demonstrating operational transparency in the process.

It would be a win-win 🏆

The challenge itself would be activating an otherwise underutilized asset for marketing – their current employees – on social media.

While the marketers were already onboard with the importance of social, tech teams and leadership are traditionally not as active online.

How would they get employees more active on social and ensure continued participation in this new initiative?

To get employees sharing more, Greyp realized that they would need to make their content both accessible and easy to share.

After realizing that the task would require a technology solution, Greyp began weighing up employee advocacy platforms and, after some thorough research, decided DSMN8 would be the perfect solution.

Their choice came down to three essential requirements:

• Ease of use
• Analytics
• The ability to incentivize participation

DSMN8 allows you to target content to each employee based on interests, department, location or language.

Meaning that employees would not only have a custom content feed that is both accessible and relevant, but also they would be able to seamlessly share the latest and most relevant content to them and their networks.

Ease of use? Check! 👌

Setup and implementation of the DSMN8 tool were also critical to the success of the program.

Greyp knew what was possible, and they wanted a hassle-free launch. After initially selecting our self-service package, the Greyp team got the account set up and were actively inviting users within 24 hours ⏰

After the first month, Greyp set a goal of getting 55 employees signed up and actively using the platform, and within just three months, they had achieved precisely this.

In just 24 hours, Greyp were able to set up their employee advocacy and begin a company-wide rollout. Then, within just one month, they had returned the whole cost of their investment through their employees’ activity.

Five months since, Greyp employees have generated the equivalent impact of $23,490 in media spend. That’s 6,907 clicks from employees’ shares and a new combined audience size of 193,738 people.

Not to mention the CPC of just $0.65…

That’s around 90% cheaper than LinkedIn ads in the Croatian market!

Using DSMN8, the Greyp team also benefited from employees sharing less customer-focused content that the brands’ company pages might not have shared.

From award wins to promoting reviews of their tech, all of this helps to cement them as industry leaders in the most authentic way.

Doing so also meant getting the company name in front of top talent, shared by the people who live and breathe Greyp, day in and day out – their employees.

The program also improved internal communications by making it easy for Greyp employees to stay up-to-date with the latest company news!

DSMN8 was the easy to use solution that allowed Greyp to incentivize employees to share content on social media, enabling them to access a previously untapped audience.

By helping employees become known as thought leaders, Greyp seriously increased brand awareness in a competitive space. That’s how it’s done!