Empower your leaders to share insights, build trust, and drive business impact—without the time commitment. Delegate access, provide tailored content, and track real ROI effortlessly.
Amplify your executives’ voices without adding to their workload.
The Impact of Executive Influencers
BOOST SALES AND MARKETING EFFORTS
CEOs generate the same LinkedIn engagement as company pages, even with 98% fewer followers.
(Source: DSMN8 analysis of 11,107 employee LinkedIn posts).
Why? Because they’re executive influencers.
Senior leaders—CEOs, directors, vice presidents, and other executives—hold significant authority and credibility. Their voices carry weight, making them powerful advocates for your brand.
Even when they have far fewer followers than company pages, their content resonates more. This drives higher engagement, boosting your marketing efforts while strengthening trust with customers, employees, and industry peers.
RECRUITMENT THROUGH EMPLOYER BRANDING
82% are more likely to trust a company when senior executives are active on social media.
Executive influencers do more than support marketing and sales—they build trust with both customers and potential candidates, according to Brunswick.
The same report found that people are four times more likely to want to work for leaders who are active on social media.
Developing your leadership team’s personal brands strengthens employer branding and drives recruitment success. DSMN8’s Authored Posts feature makes it easy to provide tailored content for executives with approval workflows.
INTERNAL COMMUNICATIONS AND EMPLOYEE ENGAGEMENT
37% of social media interactions came from coworkers.
This increases to 37.5% when senior leaders are involved, revealing that their presence alone boosts engagement and amplifies internal communications.
(From analyzing 1,000 social media posts by a DSMN8 client).
With DSMN8’s platform, executives can effortlessly share content, engage with employees, and strengthen internal alignment. This can all be done without adding to their workload through Delegate Access Controls.
INCREASE EMPLOYEE ADVOCACY
Employees share content 34% more frequently when senior leadership are participating.
When executives lead by example, it inspires employees to engage and share more often, amplifying your brand’s reach.
DSMN8 clients see a 22% increase in invites to their advocacy programs when leadership is actively involved, showing that executive influence directly boosts employee participation.
By allowing executives to choose their level of involvement, you make it easier for them to participate in a way that aligns with their schedule and comfort level.
How DSMN8 Empowers Executive Influencers
Delegate Access Controls
Let trusted teams or agencies handle posting and scheduling content seamlessly on behalf of your executives. Onboard executives in just 5 clicks.
Authored Posts
Provide tailored, ready-to-share content for your leadership team’s confidence and consistency. Make their social activity predictable and scalable.
ROI-Based Analytics
Show clear, data-backed impact from executive social activity. Track real-time performance, outcomes, and financial value from your executive influencer program.
Security and Compliance
Eliminate shared passwords with enterprise-grade security accredited by ISO27001. Add or remove users, including agencies, instantly. Maintain a full audit trail of platform actions.
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Become Your Organization’s Employee Advocacy Expert
Sign up for The Employee Advocacy Certification and receive a free copy of Bradley Keenan’s book, Employee Advocacy: 101 Cheat Codes. Become certified in employee advocacy today!
