Employee Advocacy: 101 Cheat Codes by Bradley Keenan

Over 100 actionable tips for starting, scaling, and driving results from your employee advocacy program. Plus, insights from the world's biggest employee advocacy programs!

Get Your Copy

What’s Inside?

Flip to any of the 101 ‘Cheat Codes’ to discover actionable ways to start and scale an employee advocacy program.

You will learn:

How to find your ideal employee advocates.
How to create great content for employees to share.
Strategies for onboarding advocates and maintaining momentum.
Ways to get buy-in and support from senior leadership.
Methods for making advocacy a key part of your company culture.
Insights from program managers at the world’s largest organizations.

You will also get additional resources such as templates, worksheets, and related podcast episodes.

But what if I don’t have an employee advocacy platform or tool?

Not a problem! You can implement all of these tips regardless of the technology you use.

Learn key strategies for:

Employee Advocacy Program Management

Social Media Marketing

Social Sales

Employer Branding

Reviews & Testimonials

“

This is the book I wish I’d had when I started my employee advocacy role, one I’m grateful to have as a resource going forward.
Chelsea BryanManager of Communications, McKinsey & Co

“

This book provides a clear roadmap for how to start a successful employee advocacy program which is what makes it a refreshing read. Much of it was validating to me and I also learned a few new strategies to take my current program to the next level.
Lyuba EllingsonSenior Social Media Strategy Manager

“

This book is a little gem of tips and advice on how to boost employee engagement digitally and why it matters, not to mention the benefits employees can gain when posting on LinkedIn … all in perfectly bite sized, value adding snippets.
Laura JonesEmployer Brand Advisor, EY

“

As someone experienced in EA, I found this book filled with practical insights, and a must-read for anyone looking to empower their workforce on social media. It’s the comprehensive guide I wish I had 8 years ago.
David PerryDigital Marketing Consultant

“

It's gold! His right-to-the-point approach and hard-hitting tips are so incredibly valuable for building an employee advocacy program.
Alessandra La TourVirtual Learning & Development Program Manager

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We have a limited number of free copies of Employee Advocacy: 101 Cheat Codes available.

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It’s our gift to you at no cost in our journey to helping organizations of all sizes succeed through employee-driven growth and influence.

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Employee Advocacy: 101 Cheat Codes by Bradley Keenan

About The Author

Bradley Keenan is a British technology entrepreneur, CEO, and co-founder of DSMN8, the #1 Employee Advocacy Platform. Bradley has built three leading B2B marketing technology companies, used by over 1,000 of the world’s leading brands.

While integrating his company, E-Tale, into their new publicly owned parent company, he noticed a considerable divide between sales and marketing.

Marketing produced great content, but very few employees shared it. Bradley identified this as a waste of valuable energy, creativity, and resources, and sought to provide a solution to bridge the gap. That’s when DSMN8 was brought to life.

Prefer To Listen?

Employee Advocacy: 101 Cheat Codes is now available as an audiobook, narrated by the author, Bradley Keenan.

Available on all major audiobook providers, including Audible, Spotify, Google Play, and Kobo.

Preview The Book Content:

All Book

salesperson celebrating success holding laptop

15 Employee Advocacy Cheat Codes for Social Selling

15 Employee Advocacy Cheat Codes for Employer Branding

10 Law & Legal Industry Employee Advocacy Cheat Codes

25 Employee Advocacy Cheat Codes

Frequently Asked Questions

What is Employee Advocacy: 101 Cheat Codes about?

It’s a practical handbook that breaks down employee advocacy into simple, actionable tips. The book covers strategy, activation, content, measurement, and scaling. It’s designed for busy teams who want quick wins and proven frameworks followed by global organizations running employee advocacy programs.

Who is this book for?

Employee Advocacy: 101 Cheat Codes is for anyone responsible for employer branding, social media marketing, sales, HR, or internal communications. The tips are beginner-friendly but also useful for mature programs looking to re-energise participation.

What will I learn from this book?

You’ll get 101 actionable ideas to launch, grow, and sustain an employee advocacy program. Topics include content strategy, employee engagement, adoption tactics, analytics, and culture-building. It’s designed so you can implement improvements straight away.