A quiet revolution is reshaping communication strategies: employee advocacy.
Over recent years, organizations have been turning to their most powerful voices—their employees—to cut through the noise on social media and reduce reliance on paid advertising.
As this strategy has gained momentum, benchmark data has been closely guarded… until now!
By conducting this study, we were able to answer the following questions:
- The most common objectives of employee advocacy programs.
- Challenges faced when implementing employee advocacy and getting employees to share content.
- How organizations are executing their employee advocacy strategies, from content types to technology used.
- The business impact organizations are experiencing from employee social media activity, and how they are measuring this.
Get the report to delve into the essential employee advocacy benchmarks and insights for 2025.
