[Episode Eighty of ‘The Employee Advocacy and Influence Podcast] 🎧
Join Lewis Gray and Elliot Elsley as they dive deep into Storyblok’s social media strategy with Alexandra Asanova, Senior Social Media Specialist at Storyblok. Discover how Storyblok achieved top rankings for employee posting on LinkedIn, leveraging company culture, social media training, and upcoming AI tools to drive impactful employee advocacy and influence.
In this episode, Alexandra shares Storyblok’s journey to building a thriving employee advocacy program, revealing the core role of company culture and dedicated social media training. Learn how they’re tackling common challenges like employees copying and pasting content by fostering genuine engagement, gamification, and looking towards innovative AI personalization. This conversation offers senior marketers, employer brand leads, and social media managers practical strategies to boost trust in marketing, enhance LinkedIn strategy, and achieve significant organic reach without relying solely on expensive ads.
Key Takeaways:
- How Storyblok built a company culture that naturally encourages employee sharing and advocacy.
- The impact of dedicated social media training on empowering employees to create authentic content.
- Strategies to overcome the common challenge of employees simply copying and pasting posts.
- The future role of AI in personalizing employee-generated content and scaling influence.
- Why employee advocacy is a cost-effective and trust-building alternative to traditional social media advertising.
Empower Employees with Strategic Social Media Training
Storyblok’s success was about internal education.
Alexandra’s team treated their social media course like essential product training to demystify the platform and alleviate the common “I don’t know what to post” fear.
The curriculum is hands-on and practical, covering:
- Algorithm basics
- Profile optimization
- Post structuring and inspiration
This initiative tackled blank page syndrome head-on, resulting in a 70% completion rate (with the majority of employees from sales!), proving a clear employee hunger for the skills to build personal brands that drive business impact.
The lesson: Skill-building is the key to employee advocacy.
Embrace AI to Scale Authentic Employee Content
Personalization is the key to authentic content, but it’s hard to scale.
Alexandra and the Storyblok team are solving this by developing an in-house AI feature that helps employees customize their shared posts based on their unique tone and previous shares.
Lewis from DSMN8 noted that similar tools are a major trend in the industry.
This is the next evolution of advocacy: AI moves beyond generic copy to help employees maintain their authentic voice, making personalisation scalable and overcoming the “sounding robotic” barrier.
AI should assist authenticity, not replace it.
Employee Advocacy: Your Cost-Effective Organic Reach Booster
The data is undeniable: employee advocacy is one of the most cost-effective marketing strategies available.
Alexandra shared that Storyblok’s advocates alone generate around 1 million in monthly reach, a significant organic boost on top of corporate numbers.
Elliot also mentioned the importance of:
- LinkedIn advertising is exceptionally expensive.
- Activating employees can slash social budgets and provide a far better ROI.
For marketers, this proves that leveraging employee networks is a high-impact, low-cost channel for achieving immense organic reach, boosting followers, and generating authentic attention at a fraction of the cost of traditional paid campaigns.
Ready to start your own employee advocacy program?
Whether you’re exploring employee advocacy or considering DSMN8 as your platform, we can help you get started with confidence.
👉 Schedule a call with our team
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Learn More About Employee Advocacy:
Selina Sher Gill
Selina has a Master's Degree in Marketing and Brand Management, and is DSMN8's Digital Marketing Executive. She's a pro at creating and editing video content, using these skills to create short-form social media videos and edit the Employee Advocacy and Influence podcast.
