With social media’s ever-growing prominence, companies of all sizes should consider tapping into employees’ social networks. As with influencer marketing, companies are drawing on their employees to create content and leveraging the power of their employees’ followings to further their reach more organically.
The new wave of employee influence is centred around all social media platforms, where corporate brands are attempting to launch their marketing initiatives through their employees.
What is an employee influencer? An employee influencer is an employee ambassador who advocates for their organization by sharing their content and creating content.
How far into your employee influencer journey are you?
Everyone is different. Your employees might be further along the journey than you realize!
The below infographic highlights the ten steps on the journey to employee influencers:
To find out how you could activate your own employee influencers, Book A Demo today.
Check out The Ultimate Guide to Employee Influencers to learn more about employee advocacy and how to turn your employees into full-blown influencers. The Guide covers everything from trends driving the demand for employee influencers to an all-encompassing business case. It also includes industry leader insights, infographics, and checklists for success.
Jody Leon
VP of Marketing at DSMN8. With over 20 years of experience in marketing and advertising, Jody leads the DSMN8 marketing team, covering brand, demand, and product marketing.
