Bill Gates wrote 'Content is King' for Microsoft's blog back in 1996 "Content is King" was declared by Bill Gates in an essay he wrote…
Lewis Gray18/03/2020
Starbucks baristas stand on stage, Wednesday, March 20, 2019, during Starbuck’s annual shareholders meeting in Seattle. As a marketing team, your content library is…
Lewis Gray03/03/2020
Kim Kardashian-West, Gigi Hadid, LeBron James… These are just some of the names that typically spring to mind when we think about brand ambassadors. You…
Lewis Gray28/02/2020
TikTok: the social media platform that's got marketers scratching their heads (© TIME, image source) So you've heard of the latest huge social media platform,…
Lewis Gray20/02/2020
KFC witfully apologizes for running out of chicken back in 2017. (© KFC) People don't trust brands. Well, they trust some brands, but in 2020,…
Lewis Gray20/02/2020
In 2020, brands are waking up to the fact that consumer trust is disappearing. Consumers now rate trust and authenticity as being highly impactful on their purchasing…
Lewis Gray20/02/2020
So, you’ve done your research, heard the chatter, and now you want to know why there’s all this talk about employee influencers. Brilliant! It’s time…
Lewis Gray19/02/2020
LinkedIn announced the integration of its employee advocacy app, Elevate, with LinkedIn Pages. As a result, Elevate will no longer be available as a standalone…
Lewis Gray13/02/2020
Last week, we released The Ultimate Guide to Employee Influencers by DSMN8 as a free download. Whether you’re looking to research the topic, start your…
Lewis Gray13/02/2020
