Last Updated: 15th March 2023In the current business landscape, a CEO can be just as much a part of a company’s brand as the product…
Lewis Gray26/05/2020
Make some noise on social media! Make sure each opportunity reaches as many people as possible. Fill more roles with employee advocacy. As one of…
Lewis Gray26/03/2020
This is the dawn of the golden age for marketers on LinkedIn Social media has changed marketing for good. According to recent research from We Are…
Lewis Gray24/03/2020
Bill Gates wrote 'Content is King' for Microsoft's blog back in 1996 "Content is King" was declared by Bill Gates in an essay he wrote…
Lewis Gray18/03/2020
Setting individual goals for employees is a great way to work towards hitting your company-wide goals After you’ve fully established an employee advocacy program within…
Lewis Gray17/03/2020
Starbucks baristas stand on stage, Wednesday, March 20, 2019, during Starbuck’s annual shareholders meeting in Seattle. As a marketing team, your content library is…
Lewis Gray03/03/2020
Kim Kardashian-West, Gigi Hadid, LeBron James… These are just some of the names that typically spring to mind when we think about brand ambassadors. You…
Lewis Gray28/02/2020
TikTok: the social media platform that's got marketers scratching their heads (© TIME, image source) So you've heard of the latest huge social media platform,…
Lewis Gray20/02/2020
KFC witfully apologizes for running out of chicken back in 2017. (© KFC) People don't trust brands. Well, they trust some brands, but in 2020,…
Lewis Gray20/02/2020
